Luke Spellman


“It’s little surprise that half of our franchisees turn over £1million a year”


Home Instead


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Tell us a little about your brand Home Instead was established in the UK in 2005. Now approaching 20 years of leading in the homecare sector, our franchise network has grown to an impressive 260 franchise offi ces: more than any other homecare company in the UK. We offer specialist care as part of our range of services,


including dementia and Parkinson’s care. Now offering Healthcare at Home, we’re increasingly supporting the healthcare sector, keeping older people well at home and out of hospital for as long as possible.


What will a typical day for a franchisee be like? Home Instead is a management franchise, so early on in running the business you’ll be hands-on with running the day-to-day operations, before your role becomes more strategic. A key aspect of being a Home Instead franchisee is


networking. Many of our franchisees have become a key part in their community and a local, trusted voice for old age and care matters.


What training and support do you provide? Our franchisees begin their journey by undergoing a new owner induction at our National Offi ce. This arms them with all the information they need to go about their Home Instead journey successfully. They’re introduced to the support they have available, from marketing to fi nance. On an ongoing basis, there is opportunity for training


and development for both our franchisees and their teams. They cover all aspects of business and care


support, helping our franchisees run their businesses more effectively and expand the services they offer.


What are the benefi ts of investing in and operating a franchise with your brand? As the demand for homecare grows, along with the number of ageing adults, more people are looking for alternatives to them or their loved one moving into a care home. It’s little surprise why half of our franchisees turn over £1million a year and the highest achieving owners turn over much more.


What should potential franchisees consider before they invest? A passion for supporting older people and an enthusiasm for being at the heart of a community is a must. You need to invest time into networking with local organisations to see growth in your business. Prospective franchisees should think about whether


they want a new territory or a resale. For a new territory, the total investment required is between £130,000 and £150,000, including working capital and the franchise fee. To buy a resale, the franchisee would need to pay for


the business itself, as well as a franchisee fee of £20,500 (excluding VAT). The Home Instead network is strong, with our


franchisees playing a key part in the direction of the brand. Everyone coming onboard will need to join us in our vision to expand the world’s capacity to care.


homeinstead.co.uk/franchise BUSINESSFRANCHISE.COM 25


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