oer tory
KEY INFO Investment from £200,000-£500,000
ROI estimated 24-30 months Five brands Email: franchise@
unitedfitnessbrands.com
unitedfitnessbrands.com
is invaluable; it not only boosts brand visibility but also fosters trust and loyalty among members. For franchisees, this translates to a strong customer base that views United Fitness brands as premium and reputable, which is a key driver for both membership retention and new member acquisition.
2.5 to 3 years – an impressive timeline for any franchise. “In a post-pandemic world, the premium
fitness studio experience is going from strength to strength,” says Richard North, United Fitness Brand Global Franchise Director. “It is clear people have a strong focus on their fitness and wellness, but it is community that is really changing the way people connect with these experiences. We’ve seen it with our corporate studios and in our franchise studios where franchisees are the heartbeat of their business and the community.” United Fitness also sets itself apart with a 10-year franchise agreement, strategically aligning with long-term property deals that enable franchisees to build profitable, enduring businesses. Unlike many newer franchises, United Fitness has a proven track record of success, demonstrating steady year-over- year growth that consistently outperforms industry standards. In a sense, United Fitness is the best of both worlds: it’s a fresh, agile brand in the modular fitness space, yet backed by decades of expertise. While United Fitness itself was established in 2021, its roots run deep; for instance, Triyoga will celebrate its 25th anniversary in February 2025, a testament to the brand’s lasting impact and member loyalty. This blend of experience and innovation helps United Fitness deliver a franchise model that’s both reliable and forward-looking.
Celebrity endorsement and the value of brand loyalty It’s no secret that United Fitness brands have won the hearts of celebrities, athletes, and even members of the royal family. With high-profile fans, United Fitness studios enjoy a certain level of prestige that appeals to a wide array of fitness enthusiasts. The credibility that comes with celebrity association
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Global aspirations backed by a localised strategy United Fitness is not content with merely establishing a footprint across the UK. Their ambitions are global, with plans to expand into international markets. Their strategy is thoughtful and calculated, leveraging data-driven insights to find ideal locations and craft a membership experience that resonates locally. The data-driven approach applies both to identifying locations that will benefit from a United Fitness presence and ensuring that the
“A franchise model that’s both reliable and forward-looking”
interior layout maximises comfort and convenience. From city hubs to suburban communities, United Fitness is poised to bring its modular approach to locations where fitness is increasingly becoming a daily lifestyle choice. For franchisees considering this
model, the benefits are clear: a tested, profitable approach within a high- growth industry, coupled with the security of an experienced team and the flexibility to adapt as market demands evolve. The modular system is unique in that it allows franchisees to essentially future-proof their business; should fitness trends shift in five or 10 years, they can simply swap out or add brands to meet the new demand. This adaptability is a game-changer, and one that sets United Fitness apart in an industry known for rapid transformation.
United Fitness: A legacy in the making United Fitness Brand Global Franchise Director Richard North and CEO Malcolm Armstrong (previous Virgin Active MD) have been clear and aligned in their position on franchising.“Our franchisees are a critical component of our global growth plans,” confirms Richard, “and we will put their success front and centre.
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