FRANCHISE ADVICE


5. The right management commitment to support others to succeed Your attitude and commitment to franchising are key to its success. Franchisees are not employees but self- employed business owners who must be treated as equals. As a franchisor, you should lead with authority, but you can’t dictate. Franchisees should be allowed to have their ideas and suggestions heard and discussed. Your objective is to build a successful business with your franchisees, not as a result of them. Both the franchisor and the franchisee must gain from the relationship for it to flourish. Franchisors must be committed to


empowering and supporting others to succeed with their business model. You must be ready to let go of the reins and let other people drive your company forward. Good communication skills and the ability to encourage and support others are essential.


6. Sufficient resources to support a network of franchisees on a daily basis Franchisees don’t just need support during the recruitment and onboarding process, you’ll need to have regular reviews with your franchisees to discuss their progress. You may need to provide updated documents, marketing materials, policies and even social media content to enable the network to run effectively. Consider whether you have the right team in place to support not just your existing company but a wider network of franchisees as well.


If your business ticks all these boxes,


congratulations, you’re ready to franchise! If not, franchising could still be a future option, so don’t be afraid to ask for help in getting your business franchise ready – it could be the best decision you have ever made. Come and meet the Ashtons Franchise Consulting team at The British and


International Franchise Exhibition. Our franchising experts will be on stand J90 and happy to chat with anyone interested in franchising. 


Rebecca Newenham is a business owner, mentor, franchise consultant and founder of award- winning outsourcing agency Get Ahead. She welcomed her first franchisee in 2017. With Ashtons Franchise Consulting, Rebecca helps businesses realise the benefits of franchising. She is the author of iually ours, a guide to finding flexible work through franchising.


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