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From Shoreditch to The Strand – Yolé enjoys growth with award-winning desserts
two exciting London-based milestones on the horizon: the refresh of its Shoreditch store and a new launch on The Strand. Signalling the next phase of growth, the brand continues to deliver its zero-dairy, zero-sugar-added, delicious, plant-based desserts without compromising on taste. From East London’s trendy Shoreditch
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to the iconic heart of the West End, Yolé is tapping into diverse consumer bases and redefining the dessert experience. These locations will play a pivotal role in the UK expansion and provide franchisees with a unique opportunity to be part of a rapidly growing, innovative brand. With its vibrant neighbourhood,
Shoreditch was a natural fit for Yolé’s first major renovation. The updated store reflects this dynamic energy. Alongside all the beloved elements of Yolé’s aesthetic – the store boasts more seating, improved customer flow, and an interactive space, all perfect for the ’gram! In addition, new machines have been installed, bringing a wider selection of ice cream options, enhancing both the variety of offerings and the customer experience. In 2025, Yolé will bring its innovative
dessert offerings to one of London’s most iconic streets – The Strand, marking a highly anticipated opening and significant step in the brand’s expansion. The location will bring wellness, community, and indulgence to a central, high-traffic area, where Londoners can escape the hustle and bustle and treat themselves to a delicious dessert that fits seamlessly into their busy, but health-conscious, lifestyles. Free from dairy and added sugars,
Yolé desserts are made with oat milk – a plant-based alternative known for its high-fibre content, nutritional benefits, and lower environmental impact compared to traditional dairy. This unique combination of plant-
olé, the global leader in guilt-free indulgence, is making major strides in the UK this year, with
based ingredients and innovative flavour profiles has earned Yolé a dedicated following in 21 countries. UK demand for health-conscious food options continues to rise, and so Yolé is a frontrunner in meeting those requirements, whether vegan, lactose intolerant, or just healthier choices – by offering indulgent desserts packed with protein, calcium, and essential nutrients, aligned with today’s wellness-focused lifestyle.
“Success driven by continuous innovation”
Yolé’s success is driven by continuous
innovation – such as introducing seasonal flavours and launching new dessert formats – with a research and development team always at the forefront of industry trends. The brand recently achieved global recognition, winning the World Plant-Based Innovation Award in the ‘Dessert’ category, recognising Yolé’s ability to push boundaries and deliver products that prioritise both health and flavour. Yolé offers aspiring entrepreneurs a comprehensive support package with
initial training, ongoing operational guidance, and advanced technology tools to streamline operations. Franchisees benefit from strong brand recognition, innovative products, and a proven business model that drives growth and profitability. From day one, franchisees receive the tools they need to succeed, including a deep dive into product knowledge, customer service, and effective store management. Accreditation by the British Franchise
Association (BFA) further reinforces Yolé’s commitment to transparency, best practices, and ethical standards, giving potential franchisees peace of mind that they’re joining a reputable and trusted brand and becoming part of a global movement redefining desserts. And, with investment starting at £150,000, Yolé offers a unique opportunity to tap into the booming wellness market.
YOLÉ Food & drink
uk@yole.com
yole.com/uk 07341878265
BUSINESSFRANCHISE.COM 67
Investment level: £100K-£250K
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