SERVICES MANAGEMENT


A Wellness Tourism Initiative to Alleviate Poverty Among Women


CHEKITAN S. DEV SINGAPORE TOURISM BOARD DISTINGUISHED


PROFESSOR IN ASIAN HOSPITALITY MANAGEMENT Cornell Peter and Stephanie Nolan School of Hotel Administration


Cornell SC Johnson College of Business Cornell University


Cornell Hospitality Quarterly, 65 (1), February 2024 LINK TO PAPER


Co-authors • Chekitan S. Dev


Singapore Tourism Board Distinguished Professor in Asian


Hospitality Management, Cornell Peter and Stephanie Nolan School of Hotel Administration, Cornell SC Johnson College of Business, Cornell University


Summary Persistent poverty among women is worst in economically depressed areas


where women are discouraged or even prohibited from becoming productive members of the economy by working outside the home. In this concept note, the author describes his vision for an initiative to help poor women in devel- oping regions and countries to escape from persistent poverty by delivering their traditionally endowed skills and abilities to women from developed countries, who are willing to pay for stress-relieving knowledge and treatment.


In every location –Montana, India, the Andes, the Amazon, or South Africa -- local women would treat visiting women with herbs, oils, grains, spices, massage, song, incense, steam, dance, or other methods that they have used to keep their families healthy for generations. Tese local substitutes for “modern” health care are not subjected to double-blind studies but have been honed over time by trial and error, then typically passed down from women to women generationally. Local women can realize an economic benefit from their innate knowledge, help their families escape poverty, train other women in wellness methods so they can do the same, and codify these treatments for the health care community to investigate.


CONTENTS TO MAIN


| RESEARCH WITH IMPACT: CORNELL SC JOHNSON COLLEGE OF BUSINESS • 2024 EDITION


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