MANAGEMENT & ORGANIZATIONS
JASON GREENBERG ASSOCIATE PROFESSOR
Cornell Peter and Stephanie Nolan School of Hotel Administration
Cornell SC Johnson College of Business Cornell University
Rating systems and increased heterogeneity in firm performance: Evidence from the New York City Restaurant Industry, 1994-2013 Strategic Management Journal, 45, 1, January 2024 LINK TO PAPER LINK TO JASON GREENBERG VIDEO
Co-authors • Jason Greenberg
Associate Professor, Cornell Peter and Stephanie Nolan School of Hotel Administration, Cornell SC Johnson College of Business, Cornell University
• Daniel B. Sands, University of Central London School of Management • Gino Cattani, Stern School of Business, New York University • Joseph Porac, Stern School of Business, New York University
Summary Easy access to online expert and crowd-sourced ratings information, along
with the range of options on offer, has altered how people make consump- tion choices. Te aggregate impact of individual consumer decisions has the potential to dramatically affect market-level outcomes, such as com- parative firm performance. Accordingly, managers have noted the strategic importance of ratings, rankings, and evaluations in crafting their business strategies and customer relationship management procedures. Under- standing how the dramatic expansion of ratings systems have affected firm performance is a pressing issue for both strategic management scholars and practitioners.
Te authors investigate the extent to which the increasing availability of ratings information has affected heterogeneity in firm performance. Using a unique dataset to examine these questions in the context of the NYC restau- rant industry between 1994 and 2013, they find that firms serving tourists and expensive market segments experienced increasing sales discrepancies as a function of rating differentials when ratings information became more easily accessible, with the advent of online rating platforms.
CONTENTS TO MAIN | RESEARCH WITH IMPACT: CORNELL SC JOHNSON COLLEGE OF BUSINESS • 2024 EDITION 30
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