genuine advice and guidance to potential buyers. T ere are, however, no defi ned boundaries and agents can act for any vendor that invites them to – while handling no more than around 10 properties at a time each to ensure they have the capacity to give each one their personal attention. Dominic explained: “We value local knowledge
because if you tell someone that you live just down the road yourself, they are more likely to trust what you tell them about the area. However, there are no set boundaries because people like to deal with people they know, so those who’ve used one of our agents previously might prefer to come back to them when they are moving on and ask them to act for them again.” T e Lion Estates agents approach is for agents to
take time to fi nd out as much about the property and the reasons for selling as they possibly can, so that they are in a better position to get the best possible deal for their client and provide the any advice potential buyers might need. Marketing is an important factor and in-house
photographers aim to capture the nuances of a property, showing its character alongside the practical exterior and interior shots that are standard in the industry “Knowing why a seller is moving is incredibly
important,” said Dominic. “Whether that means handling things with extra care and attention because it’s due to a marriage break-up or a probate situation, or whether it’s selling a much-loved home because the family has simply outgrown the property, we get to know their needs and wants. “Most buyers are interested in why the sellers are moving and what attracted them to the property in the fi rst place. Whether it’s an older property or a new build, there are always factors that matter, like how the sun falls on the garden or whether there’s a park nearby for the
children – all that adds something more to the process than simply presenting buyers with a set of details. “My intention was always that this is not about getting as many houses
as possible sold. Our structure means that the agents benefi t from spending time negotiating the highest price, rather than what can happen in bigger agencies, where an employee is usually fi nancially better off if they just obtain a reasonable price and then move on to the next sale. “Buyers don’t really care how many properties you have on your books.
What they care about is that you have the property that they want and can give them as much information about it as they need. “For sellers, they know their agent. T e person who comes to do the
valuation will be the same person who does the viewings and the negotiations. You won’t be passed around an offi ce, speaking to people who aren’t familiar with your property. “It’s a personalised service that simplifi es what can be an overly compli- cated and stressful process.”
For more information about Lion Estates, call 01908 465700, email
contact@lionestates.co.uk or visit
www.lionestates.co.uk
ALL THINGS BUSINESS
33
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68
