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Lion Estates


From start-up to national award winners in three years


Lion Estates certainly arrived with a roar, making an impression on the market and taking a top property sector award within just three years of launching. Determined to do things diff erently in the estate


agency world, Dominic Marcel set up Lion Estates with a focus on customer service and quality not quantity, getting the best possible deal for the vendor rather than on racking up sales and commission. Leading a team of self-employed agents who


receive generous commission along with the benefi ts of centralised administration, which leaves them to concentrate on what they do best, Dominic is proud of what his business has achieved. His pride was justifi ed recently when he heard Lion Estates had been named as a Gold Winner for Milton Keynes in the British Property Awards. T e awards are independently judged by a team


of mystery shoppers who mark every estate agency against a set of 25 criteria to obtain a balanced view of customer service levels. T e criteria explore diff erent


32 ALL THINGS BUSINESS


mediums, scenarios and time periods, to make sure agents are rigorously and fairly judged. Announcing Lion Estates’ win, T e British Property Awards said: “T eir


team performed outstandingly throughout the extensive judging period, which focused on customer service levels. Agents who go that extra mile and provide outstanding levels of customer service are rewarded with our accolade.” Dominic Marcel said: “T ere’s no charge to enter these awards and we


knew nothing until we were told we had won, so it’s an incredible achieve- ment for us. It’s fantastic because it provides an opportunity for us to explain how we’re diff erent and how we have bucked the trend of what is the usual structure in estate agencies in the UK.” T e team are encouraged to work predominantly in the area in which they live, drawing on their local knowledge which can be used to off er


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