to build a relationship with the women of Essan to source my main product,” said Shalom. “For me, science and nature sit side by side. My
products are all natural, and ethically sourced, but I’m a scientist and take a scientifi c approach to combining ingredients to get the results I want. I started off as a desperate mother wanting to help my baby, and from there developed beautiful, luxury products that everyone can enjoy.” T e Naturally Tribal Skincare range began with
Yara Body Food, what Shalom describes as the firm’s hero product. It was formulated with the most sensitive skin in mind, it nourishes, protects and smooths skin and is so natural it can be used on babies from birth. It can also ease skin conditions such as eczema, psoriasis and dermatitis. Developing further products led to shea butter
being infused with essential oils such as ylang ylang, bergamot, geranium, orange, cinnamon and nutmeg. Every added ingredient is there for a specifi c purpose, whether that is to soothe, heal, relieve infl ammation or exfoliate. T e newest range is Mimo, which is specifi cally designed for use on the face and neck and is a lighter formulation.
Above left
photograph courtesy Lezli + Rose Photography
Shalom sees Naturally Tribal Skincare customers falling into three
categories: fi rstly, those that want natural products, to know about the provenance of the ingredients, that they are sustainable etc; secondly, those who want luxury products in beautiful packaging; and thirdly, those who need effi cacy in managing skin conditions and those who can’t or don’t want to use chemicals on their skin. She said: “It feels like we have all those bases covered and our
products are for everyone. Now that we’ve got the foundations right, it’s time to scale. We’ll be in profi t for the fi rst time this year and so our focus is on sales and marketing and getting into stores where we feel the products deserve to be. By that I mean high street retailers and beauty counters. We are Export Champions with the Department of International Trade and they have been incredibly supportive, helping me get seen in international markets I otherwise wouldn’t be able to reach, but we want to further our reach in Britain, too. “T is is an industry that is saturated but if you have something
unique, there’s a place for it. From being given a couple of shelves in one small shop in Newbury, we have seen amazing growth, including getting products into Harrods just over a year ago. Our Harrods Beauty anniversary event in Milton Keynes in May saw us virtually sell out. People have been incredibly supportive, and we have to build on that. I really feel now that what I am doing matters.”
Find out more about Naturally Tribal Skincare at
www.naturallytribalskincare.com or call 01908 635014 ALL THINGS BUSINESS 29
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