Naturally Tribal Skincare
Skincare
that works for everyone, naturally
When the overall winner of the Business of the Year at the MKBAAs was announced, it seemed the only person who didn’t quite believe what they were hearing was Shalom Lloyd. To anyone who’s heard Shalom’s story, about her
natural beauty range and about the work she does to improve the health prospects of African patients, the result came as no surprise. Shalom, on the other hand, was stunned: “It
seemed unreal. I mean, as far as I’m concerned, I just do what I do, run my businesses and get on with it, so I couldn’t believe it when they announced we’d won the overall award. I didn’t really know what to say or think, but it is amazing to know that our community sees what we are doing and they are acknowledging what we are doing.” Earlier in the evening, Shalom had picked up
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Shalom Lloyd Founder Naturally Tribal Skincare
Photograph courtesy of Penny Bird.
the Entrepreneur of the Year Award for her company Naturally Tribal Skincare and her second enterprise, Emerging Markets Quality Trials (eMQT) took the New Business Award. eMQT was founded to provide a bridge between the pharmaceutical industry and Africa to increase the number of people taking part in clinical research and so improve outcomes and treatments for African patients. Naturally Tribal Skincare was established in 2016 and launched its
fi rst range of products in 2018 and came about after Shalom’s desperate search for a remedy for her baby son’s severe eczema. A scientist with years of experience in the pharmaceutical industry, Shalom began combining natural products with anti-infl ammatory and antioxidant properties until she found something that eased her son’s condition. At its base was shea butter, which grows wild in her native Nigeria and
which Shalom remembers having applied liberally on her skin as she was growing up. Rather than fi nd a bulk supplier, Shalom approached the women in the Kingdom of Essan in her home country and promised her support to them on a ‘trade not aid’ basis. In 2021 her purpose-built production plant finally opened in
Nigeria, off ering the capacity to produce 20 metric tons of shea butter every month. From there, a second facility, JE Oils has opened in Abuja that produces shea butter for sale to customers in the beauty and food industries. “Shea butter is the basis for all our products and 16 million rural African women depend on it to make a living, so it was natural for me
ALL THINGS BUSINESS
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