Pragmatiq
Bespoke solution vs off-the-shelf software
Imagine walking into a generic shirt store and all the shirts are the same size, same colour and same length. To make it fi t, some customers would have to roll the sleeves up, others would have to add or take away fabric, some might require a diff erent colour. However, the likelihood is you will have to fi nd a way to do these alterations yourself or fi nd a temporary workaround. T e same comparison can be made for an off - the-shelf CRM system versus a bespoke solution; with off -the-shelf software, you’re going to have some elements that suit your business, but it won’t be a perfect fi t.
Why choose bespoke… A Bespoke CRM is like taking a trip to a tailor; you can choose all the elements that suit your specifi c requirements. Plus, you’ll receive an exceptional customer experience.
Whether you’re transitioning away from spread-
sheets or moving away from your existing CRM system, choosing the right solution is a big decision. Here, Pragmatiq, a local Microsoft Gold Partner, compares these solutions and discusses some of the reasons why a Bespoke CRM could be a good fi t for your company.
Off-the-shelf software As the name suggests, off-the-shelf software is essentially a product that is already built for the mass market and is ready to use pretty much immediately. T is software is more generic, as it is pre-built for a much wider audience, and often has more features than an individual organisation would require. As a result, you have to adapt your processes to fi t around the way the system works. From a price perspective, opting for an out-of-
box solution is often cheaper, as you don’t pay for it to be built around your requirements, but there will likely be plenty of functions that are not of value to your business, which you will still get charged for through your licencing fee and must navigate around from a user experience perspective. Another consideration is that although the up-
front costs might be cheaper, as your requirements change and you require additional functionality,
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ALL THINGS BUSINESS
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