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intelligence to tailor the questioning and learning to the child, adapting to their progress and building their confi dence. Upon the announcement of the award, Bruno Reddy said: “We’re


extremely proud and honoured to win T e Queen’s Award for Enterprise for Innovation 2020 and be recognised alongside the very best in British business. It is wonderful recognition of the impact that Times Tables Rock Stars is having on children’s maths learning worldwide”. Back in 2015, Milton Keynes-based hot melt adhesives fi rm Beardow


and Adams won its fi fth Queen’s Award for Enterprise in the International Trade category. T e company sells to major global names including Coca- Cola, Nestle, Colgate and Unilever in countries across the world including Indonesia, Singapore and the Philippines. Speaking at the time, the company’s sales and marketing director Nick


Beadow, said: “It’s a great boost for our 85 staff and something they richly deserve. T e company started 35 years ago and to win our fi fth Queen’s Award in that time and have a turnover of £50m shows that we, all of us, must be doing something right.”


In order to apply for the Queen’s Awards for Enterprise an organisation must be based in the UK; have a good compliance record with HMRC; be a self-contained enterprise that markets its own products and services and is under its own managemen; have at least two full-time UK employees or part-time equivalents; and demonstrate strong corporate social responsibility. There are further criteria for the individual awards, which can be found at www.gov.uk/queens-awards-for-enterprise/eligibility -


For further information or guidance on the Queen’s Awards for Enterprise, contact the Lord-Lieutenant’s offi ce by email at lord-lieutenant@centralbedfordshire.gov.uk or, for Milton Keynes, via www.buckslieutenancy.org


protective cases, temperature controlled packaging solutions and advanced portable lighting systems won the Queen’s Award for Enterprise in the Innovation category, for demonstrating outstanding results in innovation within the temperature controlled packaging sector serving the pharmaceutical industry. Specifi cally, the honour was awarded for Peli BioT ermal’s Chronos™ Advance, an innovative range of high-performance shipping systems, utilising advanced technology. When the award was announced, Lyndon Faulkner,


CEO of Peli Products, said: “T e Queen’s Award recog- nises our commitment to providing trusted products and services to our customer base worldwide. We celebrate the award with gratitude.” Maths Circle Ltd, which is based in Ampthill, was


awarded the Queen’s Award for Enterprise – Innovation in 2020. T e company created Times Tables Rock Stars, a gamifi ed app solution to engage children with the learning of times tables and to increase their con- fi dence and profi ciency in maths. T e development resulted from a need identifi ed by the company’s founder, Bruno Reddy, a maths teacher, who saw many pupils entering the school lacked basic skills in maths. It began as a paper-based training aid and was


then developed into a software app with gamifi cation features. The system, now used by over 15,000 schools and 30,000 families worldwide, uses artifi cial


ALL THINGS BUSINESS 19


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