for functionality that suits your business and processes. Additionally, as a scalable platform, it is easy to extend the platform at a lower cost. With an out-of-the-box solution, charges can creep up if your requirements change as you may need to build integrations with other products, making it a costly alternative.
Final thoughts… When you invest in a tailor-made shirt, you are confi dent that the fi t will be exactly what you are looking for. In the lifecycle of that shirt, you could have purchased many alternatives that weren’t quite right, going through the unnecessary hassle each time. Implementing a Bespoke CRM can be
regarded as a more costly investment initially, but these costs are justified if you consider your long- term business goals and the value the solution will bring across the business, both today and in the future.
If you would like to fi nd out about how Pragmatiq can support your business, visit
www.pragmatiq.co.uk or email
info@pragmatiq.co.uk
an off -the-shelf solution can be restrictive. Unlike a bespoke solution, there are limitations as to how much you can customise the system to fi t around your evolving needs. You might have to invest in additional software, or if possible, pay a developer to build integrations into other systems. T ese costs all add up in the long-term and the outcome may not be as eff ective as a bespoke solution.
Bespoke CRM Ultimately, you want to invest in software that supports your business processes and the way you do business, rather than having to fi t your processes around the system. Working with a partner, like Pragmatiq, a bespoke solution is custom-built and tailored to suit your specifi c business requirements. T e key benefi ts of choosing bespoke are: - Work the way you want to: a bespoke solution fi ts around your individual needs and matches the way in which your business operates day to day. Users are more likely to engage with it and want to use it, as they are not having to navigate around irrelevant functionality which hinders their processes. - Scalability: over time, your business require- ments are more than likely to change, rarely stay- ing the same as when you initially implement your CRM solution. Off -the-shelf systems can be restric- tive when it comes to changing requirements and users may start to fi nd workarounds outside of the system. A Bespoke CRM provides a stable platform to build on in the future, and can scale and evolve as your needs shift and your business grows. - Cost: with a Bespoke CRM, you are paying
ALL THINGS BUSINESS 31
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