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five filters. I had plans to develop more hat shapes but waited to get some feedback from users and to see usage numbers before I invested time and money to create more filters. In August 2021 I launched another six hat shapes, which included a face hugger, saucer, pillbox, turban, beret and top hat.” The project was realised using Spark AR, the software program which creates Instagram filters. “The basic process is to first create a 3D model of
the hat, then import this into Spark AR and position it on your head. Next you can program the filter to get the functionality you want and adjust the lighting, etc. For my filters I made it so that you can select one of sixteen different hat colours and change the background to remove any background clutter.” The trickiest bit is developing 3D models and
fine-tuning the AR effects to give a realistic look to the hats. “If it’s not done right, it can look a bit gimmicky or cartoony,” says Milano. “It is a very iterative task and requires attention to detail and selecting the right texture files to give something the appearance of a specific material like leather or straw.” Fortunately, Milano had a brother who helped with the technical side and they hired freelance specialists to develop the 3D model and the Spark AR filter to the quality they required. One benefit of the service is that the
host of the app, Facebook, provides a lot of information on usage, which can be very useful to the business. For example, statistics show that Millinery Market’s hat filters are predominantly being used by women in the 25–34 age bracket, and that the three most popular hat filters are the top hat, wide brim and boater. The filters essentially allow users to do a virtual try-on of a number of hat shapes in a variety of colours, which makes deciding on the perfect hat much easier. “The hat moves with your head when you look to the side or up and down,” says Milano. “You can use the filters with your front or rear camera. A good tip is to wear your outfit with any jewellery or accessories in front of a mirror and look at yourself through the rear camera. You will then be able to see a full body length shot of yourself and visualise how different hat shapes and colours might go with your outfit.”
More information
www.millinerymarket.com
54 | the hat magazine #97
Photo shoot and rendered model (above)
Hats’mirror is a French-based mobile application which people can use to buy an artisan- made hat online. Initiated by founder Cloé Pervier, the project was inspired by the work of her mother, a milliner who has been creating hats for over 15 years. Together with her father, who is an entrepreneur, and her uncle, a developer, Cloé decided during the pandemic to create a mobile app for milliners. With the app, users can take a selfie or use an existing photo, scroll through the hats in the app and try them on their own head. One of the reasons they started this project was to give
milliners access to a new way of selling their creations, says Cloé. “A lot of milliners don’t have a big digital presence so we want to help them with this transition,
Peris Costumes
Founded in 1856, Peris Costumes specialises in providing costume hire and manufacturing. Headquartered in Madrid, the company today has offices, warehouses and workshops across Europe, serving numerous productions for film, television, theatre and advertising. Business from streaming platforms such as Netflix has fuelled growth over the past decade, spurring Peris Costumes on to innovate with new technology. So was born Peris Digital, a start-up which uses photogrammetry, a technique for making accurate 3D models from multiple 2D photographs. This
Cloé Pervier
enables them to create a ‘digital wardrobe’ from real garments, and gives a second, virtual life to Peris’s huge physical stock. “We began building our library
in 2021,” says Ángela Martín- Retortillo, marketing director at Peris. “We have more than 600 pieces already digitalised and processed. The first project was to digitalise the costumes and the actors of the Netflix series 1899. The decision as to which garments will be scanned is driven by our clients.” The process begins with
the costume designer choosing a costume based on the client’s mood board. Then a model wears the costume to be scanned, or the actor themselves if the client wants to capture their face as well to create a digi-double. Peris Digital uses a unique
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