TRENDS A/W 23/24


are gaining popularity. Due to warmer winters – some countries in Europe had temperatures of 20 degrees Celsius for several days in January – less cold winter wear could be found in the collections. Instead, more water-resistant and rain hats were on offer. Besides the change in temperature, the discussion about certain animal-based winter materials are starting to have effect on the materials that are used in winter collections as well. Some trade shows do not seem to allow the display of fur products on the trade show floor anymore. As a result or in addition to that, a few hat brands have decided not to use fur felt for their felt hat collection anymore. Especially in knitwear, brands all focus on higher quality materials, meaning more natural fibres such as wool, and less synthetics. The colour splash of the past three years seems to be continuing for a bit longer, although winter white, light natural colours and grey were also well-represented in the collections for A/W 23/24.


Bold felts


Easy-to-wear headwear such as caps and bucket hats may still be strong favourites, though most brands had a wide selection of wool and/ or fur felt hats in bold colours in their collections as well.


Fléchet


Doria


Marone


Rossomenta


This year’s limited edition Wear a Hat Day signature brooch was based on a design


by milliner Misa Harada, who had the felt headpiece on display at


Première Classe. The heart shape and the ‘Love’ text on top are both illuminated.


Miralles


may 2023 | 25


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