#IBC2025 CUTTING THROUGH THE NOISE
TAKING IT OUTSIDE GatesAir
BY KEVIN EMMOTT Dreaming of IP Audio: The Blade//runner platform gains a dedicated audio mixer
Arkona Technologies/ Manifold Technologies
BY KEVIN EMMOTT
On the back of a wave of high-profi le customer installations from the likes of NEP and Cloudbass, a raft of updates from partners Arkona and Manifold Technologies are taking centre stage on their joint IBC stand. Arkona’s Blade//runner platform now includes the IP Audio app, a dedicated audio mixer that enables native integration with MakeProX, Behringer and other control surfaces utilising the HUI MIDI protocol. Arkona claims it enables control of DSP and mixing functions via an intuitive hardware interface. Additionally, a new JXS16 app for the Blade//
runner AT300 platform expands capabilities to deliver 16 channels of JPEG-XS encoding or decoding in a variety of confi gurations. Support extends to UHD, 3G and HD for a max of 16 UHD per AT300. The app can scale up to 128 UHD channels in just 3RU. Manifold has new features for Manifold Cloud, expanding its tool set and adding support for Arkona’s AT300 programmable acceleration. Other features being highlighted include manifold UDX for broadcast-quality up/down/ cross-conversion of UHD, 3G and HD video.
Both technologies are driven by Easy-IP, a jointly designed platform that the companies say offers a fast and cost-effective path to IP adoption. 8.A69
The Maxiva PMTX-1-UK is the second generation of GatesAir’s outdoor transmitter series. The self-contained, weatherproof and high-effi ciency design is designed for harsh environments, challenging coverage areas and fl exible installation points, including pole mounts. Integrated modules are confi gurable as transmitters, translators/ transposers or gap fi llers for analogue and DTV networks, including ATSC 3.0 networks
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through GatesAir’s new ATSC 3.0 modulator, which is making its international debut at IBC. The PMTX-1 also mounts securely to building structures and traditional broadcast towers, providing broadcasters and network operators with multiple outdoor installation scenarios. These diverse options make the PMTX-1-UK suitable for single-frequency network confi gurations where multiple DTV or DAB radio/DAB+ operate on the same frequency to maximise signal penetration. The PMTX-1-UK is built into a rugged, telecom-grade enclosure that makes the transmission system impervious to weather elements, with adaptability to any climate or outdoor environment thanks to its sealed protective shell. Field operations are also said to be simplifi ed through the one- piece design, which removes all moving parts and air fi lters to eliminate most maintenance requirements. 8.B75
The PMTX-1-UK’s ATSC 3.0 modulator is making its international debut
DARWIN BRINGS NATURAL SELECTION TO TV Hoppr
BY KIRSTY HAZLEWOOD
Darwin, powered by Hoppr, is designed for advertisers, brands and broadcasters seeking a
smarter, data-driven way to reach today’s audiences.
The platform unifi es audience planning, segmentation,
targeting and optimisation into a single toolset.
Hoppr claims it enables
users to manage campaigns comprehensively across every screen and format, while
controlling reach, frequency and relevance at scale.
The advertising intelligence and activation platform connects with
Darwin delivers audience planning, segmentation, targeting and optimisation
existing SSAI systems and the HopprTV interface to determine who should see what, when and how often, ensuring consistent
delivery across live, catch-up and streaming content. Darwin manages deduplication and frequency control in real time,
keeping campaigns balanced and relevant without overwhelming viewers.
Ads are integrated into existing systems and support dynamic, non-intrusive formats such as overlays and tune-in promotions, enabling broadcasters and brands to access premium inventory while ensuring a seamless audience experience.
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