#IBC2025 EXPLORE NEW FRONTIERS ON THE CONTENT EVERYWHERE STAGES
The free-to-attend Content Everywhere programme continues today with a busy programme of panel discussions, demonstrations and presentations designed to help visitors quickly get up-to-speed on the hottest topics and latest developments relevant to the delivery and consumption of content over the internet.
In Hall 4 (4.C20), the fi rst panel of the day considers AI production workfl ows and their implication for storage. Aymeric Legal, VP Global Sales & Marketing, Media and Telecoms, Kaltura; David Colantuoni, VP of Product Management, Storj; and Duncan Beattie, Market Development Manager, Tuxera, will ask whether static archives can be transformed into active assets and address the AI/ML processing of large media assets up to 8K. This afternoon sees Ray van Brandenburg, CTO and Co- founder, Tiledmedia; Krish Kumar, CEO, Wowza; Rob Koenen, Founder & CBO, Tiledmedia; and Karen Clark, CEO, Telstra Broadcast Services, take to the stage for ‘New Frontiers in Live Video: New experiences for
Magine Pro’s Matthew Wilkinson will be sharing ways to reduce subscriber churn
new audiences’. This session will explore the business and monetisation models that have been enabled by internet-based connectivity, the technical challenges that have been overcome and the potential for further new use cases. In Hall 5 (5.A28) ‘Combatting Churn Through Smarter Engagement and Personalisation’ will explore the trends, customer behaviours, techniques, tools and smarter engagement tactics that can be deployed to reduce subscriber churn and even win back departed customers in the
CODE THE FUTURE OF BROADCAST
The IBC x Google Cloud Hackfest concludes today with prizes set to be presented to the winning teams.
Beginning yesterday, innovators, engineers, developers and content creators have been standing up broadcast infrastructure to create a FAST channel in Google Cloud, creating content that is both real and made with genAI. They have had the opportunity to be creative with AI anywhere on the stack and the content output to prototype the next wave of media tech solutions. Working alongside experts
from Google Cloud and using real content from Formula E to develop real live sports use
increasingly competitive online video marketplace. Matthew Wilkinson, CEO, Magine Pro; Tom Dvorak, Co-founder & Chief Commercial Offi cer, XRoadMedia; and Lennart Broers, Sales & Business Development, ADB, will share their experiences. In the fi nal panel of the day, entitled ‘New Approaches In Content Distribution’, three companies will share examples of developments designed to improve the economics, performance or resilience of streaming. Lars Larsson, CEO of Ora Streaming & Co-
founder of Varnish Software, will share strategies for extending delivery infrastructure with edge compute. Laurent Kupersztych, Principal Solution Engineer at CD Networks, will outline how AI technologies can be used for optimising video quality, minimising latency and ensuring smooth playback across a range of devices and networks. Adrian Roe, CEO & Founder, Norsk by id3as, will introduce Common Media Server Data (CMSD) which has the potential to optimise bandwidth utilisation and enhance load balancing across distributed networks as services scale globally through intelligent signal management.
A number of demos will also take place throughout the day, including V-Nova introducing SMPTE VC-6, advancing three- dimensional viewing experience with AI Ant Media, and exploring new frontiers in ad break generation for OTT and CTV with G-Mana.
Sessions on the Content Everywhere stages in Hall 4 and Hall 5 run from 10:15-17:20 today. They are free to attend.
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The IBC x Google Cloud Hackfest follows a successful dry run in London
cases, the Hackfest has provided an opportunity to get hands-on with cloud tech and AI, unleash creativity and develop new skills in a collaborative environment. It is supported by tech partners including Ateme, Vizrt, Norsk,
Shure and Techex. A series of free-to-attend lightning talk sessions are also taking place during the Hackfest today, with experts on-hand to share their insights and experiences of rapid-fi re
innovation, creative problem- solving and AI-powered development.
The IBC x Google Hackfest takes place today in the Future Tech hub in Hall 14.
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