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Lionel Dreshaj, Co-founder and CEO, Setplex
What are the challenges facing the media and entertainment industry and how is your company responding to them? The internet has created a massive disruption in the media and entertainment market, resulting in proliferation, fragmentation and increasing technical and commercial complexity. Setplex has been pioneering online video distribution for almost two decades, so we have a deep understanding of the market, the challenges and the opportunities. Drawing on years of operational experience, we support media companies and service providers with simple, powerful and scalable online video solutions, delivering entertainment experiences to millions of users around the world. Competing with global players that have spent billions of dollars building their platforms is a challenge for many media owners or service providers that want to offer comparable services under their own brand.
Everybody wants to be like Netflix, even if they do not have the budget. We enable them
to compete with a compelling service capability, at a fraction of the cost.
What are the key opportunities for your customers in the media and entertainment market? Our customers generally want to maintain a direct relationship with their viewers and drive new revenue opportunities with a modern online video service that can reach viewers across web, mobile and smart television screens.
Customers want a simple solution that enables them to concentrate on their core business, without having to manage and and integrate multiple vendor systems, which typically requires deep technical expertise. Whether they are traditional broadcasters, telecommunications operators, or media rights owners, prospective service providers are looking for speed, simplicity, scale and support.
How is your company helping its customers to address those opportunities?
AIZU PRIME LENSES GO WIDE Sigma BY DAVID FOX
The Aizu Prime Line set of lenses is claimed by Sigma to be “the world’s first full line-up of large- format cinema lenses with a consistent T1.3 aperture across all focal lengths”. They are designed to combine modern sharpness with “a naturally soft, organic look” to offer texture and depth. There will be 12 lenses ranging from 18mm to 125mm, with an initial release of eight core lenses from 25mm to 75mm. The optical design of the lenses minimises distortion and focus
At IBC this year, Setplex has launched Zapflex, an integrated online video platform. We aim to reduce complexity and simply enable video providers to deliver services that create measurable value.
Based on our proven Nora middleware and associated software products in the Setplex portfolio, Zapflex provides everything needed to launch and operate a fully branded, professional video service. It empowers customers to manage, prepare, deliver, present and measure an online video proposition through a single software-as-a-service platform, right through to pre-integrated apps available through leading app stores.
Customers can control their costs with efficient deployment and delivery, while they retain control over revenue, whether it is from advertising and sponsorship, or subscriptions and transactions. We are unlocking the ability for anyone, from media owners to service operators, to launch their own online video services quickly,
affordably, and on their own terms. As a one-stop shop, our proven
platform reduces time to market and minimises the risk associated with launching and scaling a service proposition, providing a powerful alternative to more basic services or complex custom builds. 5.A76
Prime time: The Sigma Aizu lens line lets in more light
breathing while maintaining a consistent visual character across all models. They have a 46.3mm image circle for full-frame, Super 35 and large-format cameras, including VistaVision and Arri’s Alexa LF Open Gate. With short minimum focusing distances, the lenses should also be useful for close-up work, which will make the most of the shallow depth of field offered by their T1.3 aperture. All the initial release of PL- or Sony E-mount lenses are reasonably lightweight (1.6 or 1.7kg) and compact, making them usable for handheld, gimbal and Steadicam use. 12.F55
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