26 DIVERSIFIED DELIVERS
AV and media innovator Diversifi ed is hosting a session on the Showcase Theatre today, entitled ‘Strategic AV that Powers Human Connection: Reinventing engagement across sports and corporate enterprises’. Taking place from 14:30 to 15:10, the session will explore the shared challenges – and “surprising synergies” – that exist between AV technology strategies in sports venues and enterprise environments. Moderator and Diversifi ed Solutions Architect Paul Harding will be joined by panelists including Dan Mills, Senior Coordinating Producer at ServiceNow; Alex Gannon, AV Engineer at SF Giant; and Duane Yoslov, Senior Vice President, Diversifi ed. Collectively, they will consider how both sports and entertainment settings are evolving to deliver immersive, tech-driven experiences that strengthen loyalty, create memorable moments and turn passive audiences into active participants. From fan engagement to employee re-engagement, the session will provide an opportunity to fi nd out how experiential AV technology is shaping the future. Harding brings more than 20 years of experience in broadcast system design to the session, including extensive experience with technologies ranging from SDI to SMPTE ST 2110.
LEADING THE WAY “Diversifi ed decided to get involved in this year’s Showcase Theatre primarily to contribute to the industry’s thought leadership and to gain greater exposure within the EMEA market,” he says. “It’s a valuable platform to share insights, engage in forward-thinking discussions, and connect with decision-makers across the region. “As our organisation looks to expand its footprint in EMEA, participating in the Showcase Theatre offers an ideal opportunity to better understand market needs, build relationships, and position ourselves as a trusted and innovative partner.” Invited to highlight the factors that make this an appropriate venue for the kind of discussions that Diversifi ed wishes to participate in, he responds: “The IBC Showcase Theatre brings together a diverse and engaged audience of insightful and forward-thinking industry leaders and innovators. The programming is curated
DEEP-DIVE INTO EXPERIENTIAL AV
Harding brings more than 20 years of experience in broadcast system design to the session
around the most relevant and pressing topics, which aligns well with the kind of strategic discussions Diversifi ed wants to be part of. It also offers a unique blend of regional and global perspectives, which is especially valuable as we explore growth opportunities in the EMEA market.”
“The most forward-thinking organisations are using experiential AV technology not just to inform, but to inspire action, transforming passive viewers into loyal fans or active participants”
Harding expects that attendees of the Diversifi ed session will gain a deeper understanding of the function of AV as the needs surrounding content production and engagement develop increasingly rapidly. “We hope session attendees walk away with new perspective on the evolving
role of AV as a strategic driver of human connection, whether you’re energising fans in a stadium or engaging employees in a global enterprise,” he says. “The line between media, entertainment and enterprise is blurring. Today, every company is a media company, perpetually creating content and raising the bar on meaningful engagement. The most forward-thinking organisations are using experiential AV technology not just to inform, but to inspire action, transforming passive viewers into loyal fans or active participants.” He adds: “Attendees will see how lessons
from live events can be applied to the workplace, and vice versa, to craft more immersive, emotionally resonant experiences that make advanced AV tech a measurable business advantage.”
Diversifi ed is hosting sessions on the Showcase Theatre in Hall 8 between 14:30 and 15:15 today. These sessions are free to attend.
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