30 DISCOVER WHAT’S POSSIBLE IN THE FUTURE TECH HUB
For those visitors to IBC wanting to meet the companies that are pushing the boundaries of what’s possible in media tech, a visit to the Future Tech hub in Hall 14 is a must.
This all-new area offers a
carefully curated mix of global technology leaders and agile startups, all bringing cutting- edge tools, products and services to the IBC show fl oor. Exhibitors including AWS, which is also offering a programme of content on the AWS Innovation Stage, Microsoft, Google, Mo-Sys, 3Play, Huawei, Tata Communications Media and Veritone are all demoing their latest innovations embracing AI, AR, VFX, cloud, 5G and more. Highlights include collaborative captioning platform
CaptionHub, which is launching a new real-time subtitling and
media localisation suite; and captioning specialist Videolinq, which is demonstrating its generative artifi cial intelligence- based technology that creates CEA-708-compliant subtitles embedded directly into RTMP and SRT video streams. In addition, design and visualisation technology specialist Chaos is showcasing Chaos Arena, its virtual production offer that is said to provide real-time ray-tracing for in-camera visual effects on virtual production stages.
For football fans, Google has
created the AI Penalty Challenge for the Future Tech hub. This immersive interactive football experience employs more than 15 integrated technologies to showcase AI-driven decision- making in sports performance. It also gives visitors the chance to step up and show off their
penalty-taking prowess. The Future Tech hub is also home to the Accelerator Innovation Zone, where visitors can get hands-on with the nine cutting-edge projects taking part in this year’s IBC Accelerator Programme. From digital replicas and talent ID, to ultra-
RECOGNISING EXCELLENCE IN INNOVATION
The IBC Innovation Awards take place this evening, honouring innovators in technical excellence and social progress. Winners will be announced across
fi ve categories – Content Creation, Content Distribution, Content Everywhere, Social Impact, and Environment & Sustainability – recognising collaborative projects that address real-world challenges and deliver transformative innovation across the media, entertainment and technology landscape.
Finalists include MBC, Pixtree and SK Telecom for AI-assisted remastering in the Content Creation category, and Sky’s MediaMesh, a transformation of large-scale, software-defi ned, broadcast operations, in Content Distribution. The Content Everywhere category will be contested by organisations including Claro tv+ and Omni Devices; the Alliance for Open Media, Intel and Meta; and Pilipinas Live Shorts’ vertical infi nite-scroll featuring UGC, while for Social
The 2024 International Honour for Excellence award went to war correspondent and fi lmmaker Mstyslav Chernov
Impact programmes and projects from Media Talent Manifesto, SOUV from SNEWS, The Mobile Justice app, and France Télévisions are on the shortlist. Finally, the Evoke 5000B by Nanlux, Korea’s SK Telecom’s sustainable IPTV service and the Green Film Shooting initiative will be contesting the Environment & Sustainability category. The ceremony will also recognise the Best Technical Paper, drawn from the peer-reviewed papers
presented at the IBC Conference. This year’s recipients are Alexis Allemann, Sebastien Noir and Andrei Popescu-Belis, for their work developing an AI Chatbot for Trusted News, underpinned with strict editorial standards and transparency. Their paper is entitled ‘EBU NEO – A sophisticated multilingual chatbot for a trusted news ecosystem exploration’. In addition, the prestigious IBC International Honour for Excellence, which recognises outstanding
contribution to the industry, will be presented. This year it will be awarded to fi lm editor Thelma Schoonmaker. Best known for her collaboration over fi ve decades with director Martin Scorsese, she has received numerous accolades, including three Academy Awards, two BAFTA Awards, and four ACE Eddie Awards. Finally, a Special Award, which recognises exceptional achievements not specifi cally covered by the main categories, will go to Globo, the largest commercial TV network in Latin America, as it celebrates its centenary. Alongside consistent commitment to industry collaboration, cultural storytelling and audience connection, Globo is leading new initiatives to accelerate Brazil’s next broadcasting evolution with the rollout of TV 3.0.
The IBC Innovation Awards ceremony takes place in Conference Room 1 at 18:00 today.
low latency streaming for sports, visitors can learn more about how these collaborative projects are solving challenges and driving the industry forward.
The Future Tech hub is in Hall 14.
The Future Tech hub is home to the Accelerator Innovation Zone
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