#IBC2025
35 OPINION
INNOVATION AND THE FUTURE OF MEDIA WORKFLOWS
Heiner Lesaar, CTO, Elements
The media and entertainment industry is rapidly changing, driven by AI-powered workflows and the growing need for adaptability in an evolving technological landscape. As AI reshapes processes and globally distributed teams become the norm, approaches to storage and collaboration are also undergoing significant transformation. Conventional infrastructures now struggle to keep pace, introducing bottlenecks that hinder workflows and inflate costs, and there is now a move towards solutions that can deliver both speed and scalability without disrupting production flow. We believe the greatest opportunity lies with empowering customers with flexible, high-performance solutions that can be effortlessly scaled, to enhance collaboration without impacting reliability and security.
When considering these challenges, the question presents itself: how do creatives
maintain flexibility with the surge of AI workflows, expanding datasets, shorter deadlines and shrinking budgets? We don’t feel the answer is simply faster storage; we believe the solution is multifaceted, and that it must consider smarter workflows, hybrid strategies and the power of cloud integration without hindering performance.
“The greatest opportunity lies with empowering customers with flexible, high- performance solutions that can be effortlessly scaled”
At IBC2025, visitors should expect the conversation to focus on AI-driven workflows and their adaptability, the merger of local and cloud storage, the increase of software-defined infrastructure, and the importance of automation in strengthening
GET EVEN CLOSER TO THE EDGE Lawo
BY KEVIN EMMOTT
With 11 freely selectable firmware images, Lawo’s .edge SDI/IP gateway and processing platform aims to help users combine simultaneous gateway functionality with processing right at the edge of a network. Unveiled at IBC, the company’s system update to v3.2 adds JPEG-XS encoding and decoding, essence transport, and both SDI-to-IP and IP-to-IP processing capabilities, including colour correction, frame synchronisation and 3G UHD Gearboxing. In conjunction with Lawo’s Home
resource usage. Visitors will get to enjoy solutions that look to offset performance with efficiency, equipping teams with the tools required to create captivating assets, and manage vast media libraries and collaborative processes in new and innovative ways.
IBC has always been a hotbed for discussion, providing a platform where industry leaders can align on what’s important and what’s next. This year’s show is about understanding how these innovations address the broader challenges shaping the industry and how they can fit into real-world production environments. As the presence of AI grows, the lines between on-prem and cloud blur, and as media demands accelerate, the companies that thrive will be those embracing adaptive, future-focused, workflow-driven strategies. 7.B25
platform, .edge enables intelligent multiviewer heads based on proxy feeds it generates and the Dynamic Receiver parameter setting in the Home Multiviewer app to ensure that each PiP/tile uses the smallest possible picture resolution at the highest quality.
The company has also introduced software release 12.2.0 for its mc² audio production consoles at IBC. The update includes enhanced integration with VSM workflow control systems through Audio Matrix Control via the Home API, improved channel display
Lawo claims that .edge has the highest 3G port density per rack unit in the industry
management boasting the ability to select up to three different Mini Displays per screen, and a new seven-band EQ module that includes three dynamic bands for more detailed and precise audio shaping. 8.B90
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