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SPEAKING YOUR LANGUAGE AI-Media
BY ANNE MORRIS
AI-Media is showcasing Lexi Voice, its real-time AI voice translation software, in Hall 5, marking the solution’s offi cial launch into the European market. Lexi Voice offers speech-to- speech translation with the largest selection of translation engines and synthetic voices to deliver natural- sounding, real-time alternative language tracks for live broadcasts. “With Lexi Voice entering the
European market, broadcasters and event organisers can deliver
multilingual experiences that break down language barriers like never before,” said Tony Abrahams, CEO, AI-Media. “We’re proud to lead the way in redefi ning how audiences connect with content globally.” The company is using IBC to pitch the product to broadcasters, content creators and event organisers in Europe who need to meet new compliance standards under the European Accessibility Act (EAA).
AI-Media is also debuting Lexi Ad, a fully AI-automated audio description solution designed to make video content more
VIRTUAL PRODUCTION AS IF BY MAGIC
Aximmetry Technologies BY KIRSTY HAZLEWOOD
Accessible virtual production tools are on show in Hall 7, with Aximmetry unveiling Instant and Wizard, two products designed to lower the barrier to entry. Designed for simplicity and speed, Aximmetry Instant allows creators to launch a fully functional 3D virtual studio by placing their talent in front of a greenscreen, pointing their camera at the screen, and tapping a button to create their composition. Aximmetry Wizard is a guided setup tool that facilitates the confi guration of any virtual studio
project by guiding users through only the essential settings. Orsolya Dormon, Chief Operations Offi cer, Aximmetry, said: “We’re showing two VP set-ups at IBC, one entry level and one pro, and how these can be combined to offer an exciting broadcast solution. Aximmetry Wizard makes setting parameters for virtual production much simpler, and we’re excited to see so much interest in the product.” Aximmetry’s fl agship broadcast and fi lm licence is priced at €4990 and includes full Unreal Engine integration, a chroma keyer and full toolkit for greenscreen, XR, AR and broadcast graphics. 7.D09
Lexi Voice aims to translate languages in real time
accessible for audiences with vision impairment. Unlike traditional ad workfl ows, Lexi Ad automates the process, delivering descriptions up to 90% faster and
more cost-effectively, supported by smart facial recognition, customisable narration and seamless integrations. 5.C33
Dormon: ‘Wizard makes setting parameters for virtual production much simpler’
Maria Rua Aguete, Head of M&E, Omdia, took to the Second Screen stage yesterday to share with delegates what’s hot in media. Retail media networks have emerged as the industry’s fastest-growing segment, she revealed, projected to capture $300 billion by 2030 and represent 20% of global advertising revenue. In addition, successful collaborations across technology, content and distribution are creating resilient business models that maximise audience reach and revenue potential while minimising risk. The integration of AI across the media value chain was also explored, with concrete examples of how it is already delivering measurable business impact.
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