#IBC2025
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Dave MacKinnon, VP of Product Management, Clear-Com
What are the biggest challenges facing the media and entertainment industry? The financial model from 5-10 years ago won’t work anymore; there’s a ton of financial pressure on broadcasters. Production teams are being asked to do more with less. Budgets are tight, timelines are shrinking, and expectations for quality remain high. Many crews are also working across multiple sites, which adds complexity. Communication systems need to be reliable, flexible and able to support a wide range of workflows. As productions grow in size and scope, comms tools have to keep up without creating more work for already stretched teams.
How is your company helping its customers to address these challenges? Clear-Com builds systems that adapt to changing production needs. Whether it’s a compact studio or a large multi-venue event, our gear scales easily. We support IP, wireless, fibre and
What are the main areas of focus for your company during IBC2025?
At IBC2025, we’re focused on tools that make communication simpler and faster. We’re showcasing new updates to Arcadia Central Station and FreeSpeak wireless that improve configuration, streamline capacity management and support teams working across multiple locations. We want to show how Clear-Com helps users stay efficient, no matter the size or shape of their production.
cloud connectivity, so teams can work wherever they are. Products like Arcadia Central Station partyline and FreeSpeak Icon wireless are designed for clear audio, simple operation, and easy setup. Our systems fit into existing infrastructure and are built to last, so customers can expand without needing to replace everything.
Which trends or themes do you expect to emerge during IBC2025? We expect to see continued growth in cloud and IP adoption, remote collaboration, and crossover between broadcast and AV. But the key trend is practicality. People want tools that are cost-effective, dependable, quick to deploy and easy to use. Our strategy is to offer our customers the same great experience at both ends of the spectrum. So, a cloud user
RECEIVER PLATFORM SCALES WITH THE SHOW Shure
BY KEVIN EMMOTT
Introduced this summer but making its debut at IBC, Shure’s ANX4 scalable wireless receiver is an adaptable and scalable platform that aims to simplify design and deployment across a wide range of applications. Its multi-mode
operation with support for both Axient Digital and ULX-D platforms means audio professionals can standardise on a single unit, supporting all available transmitter options in those platforms. It allows up to 16 channels of Axient Digital or 24 channels of ULX-D using ShureCloud. Shure says the platform empowers users to buy licences
operating a Clear-Com system has roughly the same look and feel as a matrix user. As our customers move up or down the product lines we have, they don’t have to relearn or retrain since the operation is equally intuitive.
What sets your company apart as a technology leader? Clear-Com has earned trust across many industries, broadcast, live events, sports and mission- critical operations. Everything from major network events to major military operations are run on Clear-Com gear, which means our products must work no matter what. Our reputation comes from solid engineering and strong support. We don’t sell vapourwear or half-baked solutions. We build with purpose, not flash. What makes us different is how closely we work with our users. We take feedback seriously, and we support our products through their full life cycle. Customers know we’ll be there with a reliable and rugged solution when it counts. 10.D29
in the quantity they need and provision these across multiple ANX4 hardware units. This enables flexibility for high channel count environments such as theatres, broadcast studios and venues where channel requirements may vary depending on the show and RF frequency availability. In addition, the wide tuning range and dual antenna inputs reduce the
need for external RF infrastructure, which streamlines installation. The back-panel interface includes Dante/AES67 outputs and a four-port switch supporting Dante and redundant modes, while integration with Shure Wireless Workbench provides users with tools for real-time monitoring and control. 8.C32
Shure thing: The 1U rackmount wireless receiver aims to simplify deployment
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