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Mark Price, SVP Sales & Operations, EMEA & RoW, Densitron
How is your company helping its customers to address the challenges faced by the media and entertainment industry? We have always prioritised strong, collaborative relationships with our customers. While touchpoints throughout the year are key, events like IBC offer a valuable in- person opportunity to listen closely to the challenges they are facing today. In response, we continue to deliver innovative solutions that address common pain points – from tight timelines and budget pressures to supply chain disruptions and R&D limitations.
What are the main areas of focus for your company during IBC2025? We are actively advancing the development of our next- generation tactile and haptic control panels – technologies that are already sparking enthusiasm across the global broadcast community.
What drives us is not just the innovation itself, but the reactions from customers when they experience these solutions firsthand. At events like IBC
and during live demos, we consistently witness spontaneous, collaborative brainstorming as professionals begin to imagine how these advancements could transform their workflows and solve real-world challenges.
Which trends or themes do you expect to emerge during IBC2025? A key trend is the shift towards greater system integration and interoperability. Broadcasters are looking for smarter, more connected control environments that seamlessly tie together hardware and software. From a Densitron perspective, this is where our HMI Solutions, tactile and haptic innovation, and our IDS solutions stand out – helping customers simplify complex workflows while maintaining flexibility and adaptability across a wide range of applications. Sustainability is becoming another increasingly prominent theme across the broadcast industry. As environmental responsibility takes on greater importance in technology purchasing decisions, there is a
growing demand for solutions that prioritise energy efficiency, durable components and long- term value without compromising performance or driving up costs.
What are your priorities for the next 12 months?
Over the next 12 months, our priority is to continue developing solutions that simplify increasingly complex broadcast operations. As workflows evolve, there’s a clear demand for intuitive, ergonomic technologies that seamlessly integrate into diverse environments. Ultimately, our goal is to empower broadcasters with tools that are smarter, more adaptable, and built to meet the real-world challenges of today and tomorrow.
What sets your company apart as a technology leader? What sets Densitron apart as a technology leader is our consultative, customer-first approach. We go far beyond simply supplying displays, we work closely with our customers to understand their operational goals and deliver solutions that are
IP JACKFIELD PATCHES GAP IN VISIBILITY Arista/Providius BY DAVID FOX
As broadcast infrastructures transition to IP, many engineers have lost the real-time visibility into media flows provided by traditional baseband patchfields. Arista and Providius hope to restore that capability with the IP Jackfield. It aims to bridge the gap between traditional
workflows and the agility of IP, empowering broadcast operations.
It is built on Arista’s telemetry technology and Danz Monitoring
Fabric (DMF). Powered by a purpose-built application from
precisely tailored to their needs. With many broadcast
organisations facing reduced internal R&D capacity, we are increasingly stepping in as an extension of their teams, supporting everything from product design and system integration to full customisation. This collaborative model helps accelerate time-to-market while allowing customers to focus on their core business, confident that their technology foundation is future-ready, scalable and built to perform. 9.C10
Packet up: The IP Jackfield offers signal-level monitoring of IP
Providius, it offers broadcast engineers intuitive signal-level monitoring of IP networks. The movement of content is more difficult to see using IP, where visibility is often lost in the flow of packets. The IP Jackfield promises clear, actionable insight into the path of every flow, enabling engineers to monitor, trace and troubleshoot with confidence. It should restore ownership of troubleshooting to the broadcast team and ensure the network fabric is doing its job,
reliably and transparently. 10.D41, 8.C93
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