#IBC2024
KEEPING PACE WITH CHANGE: IBC CONFERENCE SHOWCASES REAL-WORLD INNOVATION AND FUTURE-FACING IDEAS
The IBC Conference wraps up today with keynotes, case studies and panel discussions exploring some of the hottest topics in media tech. The fi rst panel of the day sees Jens Richter, CEO Commercial & International, Fremantle Media International, and Thomas Gruber, Co-CEO ProSiebenSat.1 PULS 4, discussing the winners and losers in the new content ecosystem. How streaming continues to reshape global distribution strategies, the value of English-language content across scripted and non-scripted, and strategies around leveraging AI will also be explored. Jon Roberts, CTO, ITN, will then share his experiences of navigating the shift to IP and explore how innovative workfl ows are unlocking greater fl exibility, effi ciency
and scalability while laying the foundation for what’s next. This is followed by BBC Sport’s John Murphy explaining how the broadcaster is utilising virtual production to transform its coverage by enhancing storytelling, increasing fan engagement and optimising production workfl ows.
One session not to be missed is ‘Mythbusting AI: Demonstrating the impact on the bottom line’, which will feature a series of case studies exploring how AI is driving operational effi ciency and unlocking new business opportunities across the sector. Blake Bassett, Vice President of
Product for Tools & Infrastructure, Tubi; Danijela Horak, PHD, Head of Applied Research, AI, BBC Research & Development; and Sannuta Raghu, Reuters Institute for the Study of Journalism &
Head, Scroll AI Lab, will be sharing their insights. The fi nal session of the day sees media industry commentator and advisor Mike Darcey deliver a keynote
entitled ‘Rights, Economics, and the New Shape of Broadcasting’. He will explore how rights have become strategic tools in a global, fragmented marketplace and how new business models are reshaping how value is captured and measured. As streaming fatigue grows, Darcey will explain that the future
Fremantle Media International’s Jens Richter will discuss the new content ecosystem
belongs to those who innovate to build direct, lasting relationships with audiences in a rapidly transforming media world. The conference ends with the
prestigious Innovation Awards ceremony. Turn to page 30 for more details.
PROVENANCE, AUTHENTICATION AND PRIVACY, AND AI, AVATARS AND IMMERSIVITY ON TODAY’S TECHNICAL PAPERS PROGRAMME
The Technical Papers Programme continues today with two sessions presenting novel research into industry problems. The fi rst explores the issue of
‘Provenance, Authentication and Privacy’. As the Coalition for Content Provenance and Authenticity (C2PA) continues its work to ensure journalists and viewers of news can trust what they see, the fi rst presentation conducts a privacy analysis of C2PA systems to assess potential security weaknesses which might identify personal details of the media creator.
The second contribution addresses the problem of delivering C2PA information in a streaming workfl ow without infl uencing the media elementary streams. In the fi nal presentation attendees will learn how video standards group JVET has equipped its video coding standards with mechanisms
for trustworthy content signing and authentication. Speakers are Jonathan Pfaff, Researcher, Fraunhofer HHI; Mohamad Raad, Unifi ed Streaming; and the EBU’s Mohamed Badr Taddist. ‘Advances in Video: AI encoding, avatars, and immersivity’, begins with a paper that uses subjective expert assessments of Just-Noticeable-Differences in
streaming video encoding to train a deep learning model. Results from using that model show impressive bitrate savings can be achieved. The second paper introduces the
Avatar Representation Format, an MPEG activity currently at committee draft whose goal is to offer an interoperable exchange format for the storage, carriage and animation of 3D avatars. The fi nal paper presents a
truly impressive 30K horizontal resolution 360-degree camera system and 15K hemispherical display. The technical design and challenges of the camera, lenses and capture system will be shared. Hojat Yeganeh, Senior Manager, IMAX Corp; Imed Bouazizi, Qualcomm; and Tetsuya Hayashida, Principal Research Engineer, Japan Broadcasting Corporation (NHK), will be sharing their fi ndings.
To view the full IBC2025 Conference agenda, scan the QR code.
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The Technical Papers Programme tackles the big industry issues
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