#IBC2025
APIS IN FOCUS FOR GSMA’S SHOWCASE THEATRE DEBUT
The enterprise engagement programme of GSMA, the global organisation representing more than 1000 mobile operators and technology companies worldwide, is participating in the Showcase Theatre for the fi rst time this year.
As well as serving as offi cial event sponsor, GSMA Fusion will host a 45-minute session at 11:30 today, led by Senior Director Paresh Modi. It will highlight how Open Gateway APIs – which are common network APIs developed in collaboration with, and providing simplifi ed access to, the global operator community – are giving enterprises secure, standard access to mobile network capabilities.
“This is enabling faster service development,
improved content delivery, and new commercial models across media, entertainment and live events,” says Modi, who adds that the Showcase Theatre session will explore “use cases such as age verifi cation for content access; low-latency live sports streaming supported by the Quality on Demand API; and smart venue infrastructure that enhances fan experiences and operational effi ciency.”
FOSTERING COLLABORATION Explaining the primary purposes of GSMA, Modi notes that it brings together the mobile ecosystem in order to “advance connectivity, set industry standards, foster policy alignment and accelerate innovation through initiatives like GSMA Open Gateway, which exposes mobile network capabilities through standardised APIs.” Within this, GSMA Fusion has a key role as “the enterprise engagement programme, connecting mobile operators with vertical industries such as media, broadcasting and live events. Fusion helps translate network capabilities into real-world enterprise use cases, fostering collaboration and unlocking value across sectors”, he adds.
The decision to take part in the Showcase Theatre programme refl ects the “growing convergence” between telecommunications and media, driven by developments such as 5G, APIs and edge-enabled services. Moreover, the GSMA Fusion session today will provide an “ideal platform to highlight how Open Gateway APIs and the collaborative ecosystem behind Fusion are enabling new experiences and business models across streaming, immersive content and live event infrastructure.” Invited to consider what kind of insights
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Modi: ‘IBC plays a critical role in bridging the gap between content and connectivity’
delegates to the GSMA Fusion session might take away with them, Modi responds: “We want attendees to come away with a clear
“We want attendees to come away with a clear view of how standardised, open telco APIs can directly benefi t their business. Whether that’s through improving content delivery, enhancing user engagement, or enabling faster service deployment”
view of how standardised, open telco APIs can directly benefi t their business. Whether that’s through improving content delivery, enhancing user engagement, or enabling faster service deployment. We also want to demonstrate that the telco network is now programmable and enterprise-ready, and that GSMA Fusion is
here to help media organisations tap into these capabilities at global scale.” The IBC Daily also asked Modi about the
broader signifi cance of the IBC Show in terms of GSMA’s areas of interest, and at this time of phenomenal expansion in the interactivity and personalisation of media experiences. “IBC plays a critical role in bridging the gap between content and connectivity,” he says. “As media becomes more interactive, personalised and distributed, the role of the mobile ecosystem, particularly through 5G, edge computing and APIs, becomes essential. IBC is a key moment for cross-industry dialogue, and we’re excited to showcase how GSMA, through Fusion and Open Gateway, is enabling a connected future for the global media industry.”
GSMA is hosting sessions on the Showcase Thetare in Hall 8 between 11:30 and 12:15 today. They are free to attend.
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