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NO SILVER BULLET TO FIGHT DISINFORMATION BY ADRIAN PENNINGTON
A key tool in the battle to fi ght the malicious spread of fake news is labelling content with its source, but there was surprising push back on this from speakers at yesterday’s IBC Conference session ‘Fighting Disinformation and Disengagement: Staying relevant in the digital age’. “We know that our content’s verifi ed,” said Emily Shelley, CEO, PA Media Group. “I don’t see why we should invest hundreds of thousands of pounds to prove that we’re not a bad actor, and yet we allow platforms where there is no investment in any verifi cation at all.” She pointed to recent research
from France examining the unintended consequences of provenance.
“Fact-checking has become a bit of a dirty word. The risk is that you open a Pandora’s box into the journalistic process by allowing more ways in which
(L-R): Laura Rhea; Maxime Carboni; Emily Shelley; and Antonia Kerle
someone can pull it apart.” Responding from the BBC, one of the architects of content verifi cation system C2PA, Antonia Kerle, Chief Technical Advisor, BBC R&D, said only when C2PA is adopted industry- wide rather than by a few players will its value be felt.
Noting that false content has been around for as long as people have been telling stories, Kerle said: “What’s new is the scale of online platforms means
news can move faster than ever. Solving disinformation is not a purely technical solution. It raises questions around trust, politics and institutions. There is no silver bullet.”
Seven out of 10 people in the UK get their news from online sources, according to Ofcom research. “The breadth of news is a good thing, but algorithms are determining what’s surfaced and there’s a risk that quality journalism is being
CLOUD RESHAPES CONTENT EVERYWHERE BY ADRIAN PENNINGTON
After early hesitancy, broadcasters are demonstrating increasing confi dence and reliance on the cloud. “We now have real-world experience of helping broadcasters navigate the shift from satellite and fi bre to an IP-fi rst infrastructure,” said Stephen Stewart, Executive Member, IET Media Technical Network and moderator of the Content Everywhere session ‘Next Gen Streaming Infrastructure: How the cloud is coming of age’. “We are not just talking about the technical benefi ts of transitioning to a fully cloud-based disaster recovery channel; now it’s beginning to redefi ne broadcast.” Martins Magone, CTO at Latvia- based SaaS cloud playout vendor Veset, said: “Microservices are being built as cloud-native applications from the ground-
lost in the process,” said Laura Rhea, Director of Broadcasting Standards, Ofcom.
Maxime Carboni, Chief Business
Offi cer, Euronews, said: “We need to be the link of trust. That means reaching everyone where they are. Any delay in getting news out breeds suspicion in a vacuum but, if in getting the story out quickly, your reporting is vague, then you’ve lost trust. We can’t reduce our standards to the same level as bad actors.”
(L-R): Marc Aldrich; Martins Magone; Anastasia Melnikova; and Stephen Stewart
up. You cannot co-opt existing hardware-based tech into the cloud. It will not work. Microservices are the key.” “The shift is happening now and if broadcasters want to stay competitive they need not just cloud but AI on top,” added Anastasia Melnikova, Solutions Architect, Gcore. “The AI infrastructure and the streaming
structure is converging. Where we are going is broadcasters will have one cloud provider that can do CDNs, encoding and the digital AI models for subtitles and content moderation.” Marc Aldrich, CEO, Zixi, said: “The industry is going through a massive transformation, but cloud introduces a level of agility that allows you to achieve greater
effi ciency than ever before. The elements that were once purpose built are now in the cloud. Avid, Imagine, Grass Valley are now in the cloud.” There are a lot of questions about AI in the creative process, he said, “but you can save time and money on currently expensive resources in the cloud by using AI with a more strategic approach”.
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