#IBC2025


CLOUD CONTROL FOR COMPLEX TV SERVICES Viaccess-Orca


BY KIRSTY HAZLEWOOD


Multi X, on show from Viaccess- Orca (VO), is a modular, cloud- native platform for managing end-to-end TV operations across diverse brands, regions and business units. The platform enables centralised


orchestration with granular control, with Watermarking as a Service supporting both server-side and client-side implementation for real-time content protection. It also includes real-time monitoring tools that provide QoE and QoS analytics, offering early-warning indicators to support proactive issue resolution. VO is also presenting Design as a Service – a no-code tool for customising TV app interfaces across multiple devices. It draws upon real-time usage


data to inform updates. QoE analytics deliver granular insights into playback performance, user behaviour and service health, while personalised recommendations simplify metadata curation, content highlighting and UI updates. VO’s white-label multiscreen apps cover STBs, mobile, smart TVs and web platforms, with native integration for consistent user experiences, while for monetisation, VO combines UI and data insights to help operators drive engagement and revenue across formats. Pierre-Alexandre Bidard, Vice


President of Products and Services, Viaccess-Orca, said: “Our customers are navigating increasing complexity, balancing rising viewer expectations and shifting technologies with the need for operational effi ciency.” 1.A51


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Bidard: ‘Customers are navigating increasing complexity’


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