Standing out without shouting
Picture it: a bustling college admissions fair. Rows of booths stretch across a convention center floor, each one competing for students’ attention. Hundreds of colleges, thousands of brochures and pieces of swag, and a steady hum of voices asking the same question: “Where do I belong?”
In this sea of choices, how does one college
stand out? For Palmer College, the answer lies in a
brand that doesn’t just inform, it resonates. A bold array of colors, clear and direct language, and a confident message combine to ensure that when students encounter Palmer for the first time, they don’t just see a school. They see where they belong. “We’re in a really competitive landscape right
now,” says Erik Sellas, director of admissions in Davenport. “More chiropractic colleges are opening. We must demonstrate what makes us the leader. I tell students, ‘Palmer has been here for over 125 years, but we’re just getting started.’ Our new brand tells that story in a clear, modern, compelling way.” Sellas has spent seven years guiding
prospective students into Palmer programs. He’s seen how the College’s reputation for academic rigor and student outcomes — including a 98 percent board pass rate — sets
it apart. “Palmer already delivers on the promise. Now we have a brand that reflects that promise from the first moment a student sees us.” In Florida, Campus Enrollment Director
Jessica Blumenfeld agrees. “We have students visiting from all over the world, and when they step onto campus, they feel the community immediately. They sense that we’re a family,” she says. “Now, our materials match that experience. The brand feels fresh, inviting, and real.” Blumenfeld was involved early in shaping
the rebrand. She watched it grow from mood boards to printed and digital materials now in use. “We aren’t trying to be the loudest in the room. Our history, position, and growth let us speak confidently. That works for students.” “You can’t fake what makes Palmer
unique,” Blumenfeld continues. “The sense of belonging and community is organic. Palmer is a place where students are welcomed, supported, and inspired. Now that comes through, even at first glance.” The brand is helping the College stay true to its legacy while reaching the next generation.
“We’re not just trying to enroll students,” Sellas says. “We’re showing them what’s possible. We’re building a future for chiropractic — and it starts with how we tell our story.”
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