“In the past, our technological focus was on the day-to-day business of each department. We had spreadsheets for everything, but those don’t give insight, even less so when departmental information is siloed.”


—Mark Wiseley


How do you build a brand?


“With intention,” says Jillian McCleary, senior director of marketing and communications at Palmer College. “We tested every part of the brand to make sure it reflected who we are.” Palmer Proud asked McCleary to walk through the five key elements that bring a brand to life:


1.0


Visual simplicity. A clean, modern look that allows Palmer’s message to shine. Iconic golds and purples are strengthened by select dashes of coral and teal.


2.0


Bold language. Learn from legends. We don’t just hold the line — we raise the bar. Confident messaging like this doesn’t shy away from stating Palmer’s position in the field.


3.0


Consistent tone. Language that reflects who we are: influential, ambitious, nurturing, and united. “When we say our name is legendary, we’re saying our alumni are legendary,” says McCleary.


4.0


Clear differentiation. Emphasizing what sets Palmer apart: our expert faculty, leading NBCE scores, and iconic campuses.


5.0


Pride in community. Honoring the alumni network and their legacy at Palmer College. “It’s a new look, but alumni should see themselves in every detail,” McCleary says.


14


FALL 2025


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