Turning data into strategy


Data, analytics, and artificial intelligence. What do they all actually mean? How does this technology work behind the scenes? And most importantly, how does it empower us to achieve what matters most: enhancing student success, strengthening our institution, and making a real difference in our community? At Palmer College, the answer lies in a quiet transformation. One that’s turning raw information into smarter decisions, stronger student support, and a more unified institution. Leading that charge is Mark Wiseley, senior director of information technology and chief information officer, who has spent the past decade evolving data from a technical tool to a strategic asset. A team led by Wiseley played a critical behind-the-scenes role in shaping


Designing a brand Our new photo blocks further reinforce the concept of “alignment,” creating a dynamic and interlocking style to otherwise rigid compositions.


Palmer’s new brand identity. “Because of the emphasis the College has put on data, we could provide the brand development team with real, quantitative information on the student experience,” he explains. “That helped ground the brand in what people actually see, feel, and value as part of the Palmer family.” From enrollment forecasting to construction planning, data now informs decisions big and small across the College. “We’re building a framework that connects technology with business goals, not just technology needs,” he says. “It’s taken a few years, but the College has made a real commitment.” The time and effort have been well worth it, according to Wiseley. “In the


past, our technological focus was more on the day-to-day business of each department,” he says. “We weren’t set up to strategize or understand how to measure and improve the comprehensive student experience. That’s where data has come in.” With the vision and backing of the Board and administrative leadership,


of our College,” says Dr. Weinert. “Where else can you sit in a classroom where 19th-century bricks surround state-of-the-art digital modeling equipment? Where else can you learn side-by-side with the doctors and researchers who have shaped our profession? The brand speaks to those intangible qualities.” In practice, the new brand — with a modern and refreshed look — will anchor a comprehensive strategy and appear everywhere from social media posts that grab the attention of prospective students to the magazine read by more than 32,000 Palmer alumni. It’s a unifying expression of what Palmer stands for and how it is positioned to lead the profession into the future. “Visually, it’s new,” says Dr. Marchiori. “But


it’s going to be recognizable for everyone, especially alumni. It’s expressing the growth, success, and position of the Palmer College that they helped build.”


Wiseley has coordinated major steps to integrate technology and data across departments and campuses. He wants the Palmer community to imagine a campus where every department, from admissions to advancement, is seamlessly connected through a centralized system. This integration means information flows effortlessly, empowering staff to collaborate, make faster decisions, and deliver a more personalized experience for every student. At the heart of this work is a commitment to visibility. “We’re always asking:


How can we help departments understand more about what’s happening and why?” he says. “We’re helping them ask better questions and find better answers.” And this is just the beginning. With every new insight, we’re shaping a smarter, more unified Palmer College. That includes tracking key engagement indicators — such as tutoring,


advising, or participation in student life — and looking for patterns that correlate with student success or signal when a student might need additional support. With smart systems in place and privacy safeguards like anonymized data and focused permissions, the College can intervene earlier and more effectively, providing guidance and options for students in critical moments. Wiseley credits that progress to shared leadership. “Our board, executive


team, and departments are more aligned than ever. Everyone understands the value of data, and the importance of working together. That’s what will help us do the very best for our students.”


13


PALMER.EDU


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36