A CLOSER LOOK


Our story is powerful


Before a student ever steps onto the campus of Palmer College of Chiropractic… before they pick up a spine model or shake their first patient’s hand… they encounter Palmer’s identity. That first impression happens through design, language, color, and countless other details weaving together to form a brand. But what if a first impression could say more about history,


innovation, and the trust Palmer has built over generations? That question sparked a bold, campus-wide effort to reimagine Palmer’s brand from the inside out.


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