IN THE MIX
OEM worked with the team at industrial design group Whynot (above) to create the Helios oven (left) and spiral mixer (right)
OEM's new spiral mixer is another adaptable design collaboration with Whynot. “The main guideline is to have a spiral mixer that is suitable for all types of dough: the classic dough with a hydration between 50% and 60%, but also the high-hydrated dough that can reach 90% hydration,” says OEM’s Michele Guccerelli. “Our target is still the pizza restaurant, which in recent years has enlarged its offerings. There is a demand for a spiral mixer capable of handling different types of products.”
limited – making it ideal for staff canteens, small pizzerias, and restaurants and diners with a dedicated pizza preparation area. Guccerelli asked the Whynot
team to free themselves from the cold and technical style associated with professional kitchen appliances that are characterized by elementary shapes and stainless steel. Francesco Costacurta, senior
industrial designer at Whynot, says: “Te basic idea arose from the study of the pizza oven market in which we found a strong contrast between total stainless-steel products and more traditional handcrafted products made as unique masonry pieces. "Our goal was clear right from
the start: to create a product capable of combining these two extremes," he says. “Te choice of material was
decisive. Starting from the advantages offered by sheet metal, we chose to create the
OEM APPRECIATED OUR ABILITY TO LISTEN AND ADAPT TO CUSTOMER NEEDS. OEM HAS A VERY COMPETENT R&D DEPARTMENT THAT CAN UNDERSTAND THE STRATEGIC VALUE OF A GOOD DESIGN PROJECT Francesco Costacurta
BRAND WATCH
80+
OEM's products are marketed in more than 80 countries worldwide
2,000+ 49 years
ovens are sold every year, plus 1,200 prep items
Founded in 1973, OEM will celebrate its 50th anniversary in 2023
OEM is one of the world’s leading manufacturers of pizza equipment.
oemali.com
Aliworld 81
furnace dome by exploring new and more elaborate metal finishes for a precious and warm result in contrast with the cold technicality of steel. Tis allowed us to give the product a much more human and emotional touch, which undoubtedly gave a strong identity and a recognizable style to Helios.” Guccerelli is pleased that
both form and function were addressed in the finished product. “Te most appreciated characteristics are the design, which allows Helios to be installed in very different types of restaurants, and its performance
and simplicity of use,” he says. Te entire project, from
initial design to completion, took approximately eight months. “A successful project is born from a mix of skills,” says Costacurta. “However, a close-knit team and maximum trust between the various professionals are needed. I believe OEM immediately appreciated our ability to listen and adapt to customer needs. For its part, OEM has a very competent R&D department that’s able to understand the strategic value of a good design project.”
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