Innovation


At HostMilano 2021, Icematic took home the Green SMART Label for its Smart and Green Icemaker


Right: Camilla Lucato, sales manager, Icematic, and Paolo Dalla Tor, R&D manager, Icematic


spectrum of needs, be they small eateries, supermarkets, hotels or large distribution companies. Ali Group's collective learning in cloud-based innovation has led to the development of pioneering IoT connectivity now used by many of the company's brands. Icematic benefi ts from that continued development, with the future likely to bring the integration of many diff erent appliances. “We grant the machine connection via Bluetooth and cloud access to continuously monitor the appliance’s status, even remotely,” says Dalla Tor. “T e connected kitchen concept is not that far away.”


A place to trade ideas HostMilano, the biennial international trade show running


62 Aliworld


various events and competitions organized by Italian company Fiera Milano, is dedicated to the foodservice and hospitality industry. Providing businesses with a snapshot of key trends, it off ers a place for the whole supply chain – from equipment and tableware to cook-off s and renowned chefs – to engage. “T e main reason we attended was the opportunity of presenting new ideas and solutions dedicated to energy-saving and environmental compatibility to a large audience,” says Dalla Tor. Design and innovation are


highly valued at the show, so HostMilano and POLI.design off er a series of SMART Label awards to give to the exhibition’s standout suppliers.


THE AWARD


REPRESENTS THE CONFIRMATION BY AUTHORITATIVE VOICES IN THE BUSINESS THAT THE CHOICES WE MADE WERE THE RIGHT ONES


Products and projects are


celebrated for their functionality, technology, sustainability, ethics or social implications. And as a company that prides itself on cutting-edge product development, it was Castel MAC’s turn to garner an award at last year’s event, with Icematic taking home the Green SMART Label for its Smart and Green Icemaker. Dalla Tor refl ects on the


resolution of a job well done, yet is mindful of the work involved in incorporating integrity into its hardware: “T e award is, of course, important but also the fi nal part of this long journey, as it represents the confi rmation by authoritative voices in the business that the choices we made were the right ones.” 


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