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094 CLIENT FILE


Right Berry Bros & Rudd’s shopfloor is not designed according to fashion but durability and permanence


Below It has a long-standing relationship with Mowat & Company. Previous projects include its ofice redesign


What’s your role at Berry Bros & Rudd? As creative director, I look after all iterations of the brand across both the physical and digital spaces. It’s an unusual role for a wine merchant to have. When you have a business that’s been around for 350 years, it means you have to work doubly hard at protecting it, but also be prepared to move it forward as well, while respecting the essence of your brand. Sometimes people can become paralysed by the fear of doing anything because of a company’s heritage. But then you run the risk of ending up with a museum, not a business.


Did you have any previous experience working with designers and architects before Berry Bros & Rudd?


Not really, although I did start out working in the interiors section of a magazine. And while my mother’s family were wine merchants, my father’s were interior designers and furniture designers, so the creative side is definitely something I’ve inherited. And I do feel a natural affinity with it.


You’ve worked with Mowat & Company (formerly Urban Salon) for your shop, warehouse and offices. How did this collaboration come about?


I first met Alex Mowat back in 2012 when we were meeting with a number of creative companies. We didn’t have a specific project to discuss at the time, but we felt he was like- minded. So when a tiny job came up we asked


ALL IMAGES: CHRIS HORWOOD


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