CENTRUM UNVEILS VITAMIN RANGE CREATED FOR KIDS
Centrum has expanded into the kids Vitamins & Supplements segment for the first time, with a new range of multi-vitamin gummies created specifically for kids aged 4+. The new launches include two Multigummies for Everyday Health and two benefit offerings, Immunity and Bones & Teeth. The range consists of: • Mixed Berry and Orange & Mixed Berry to support everyday health3 • Mixed Berry with added vitamin D for bones and teeth5 • Orange with vitamin C and zinc for immunity support4
Michalis Karatzas Senior Brand Manager, Haleon, said: “With more than 40 years of nutritional expertise, our Centrum brand is recognised as the number 1 multi-vitamin brand in the world1
. Our credentials have helped us to develop a range of multi-vitamins that respond directly to parents’ needs for
micronutrient supplementation for their children. We developed a dedicated kids’ campaign to support the launch that was tested, and approved, by parents.9
2023 and will focus on key occasions throughout the year such as Back to School and Winter Wellness.” New Centrum Kids Multigummies are now available across grocery and pharmacy channels, with packaging that is 100% recyclable.
1 All Centrum Kids Gummies contain vitamin D which contributes to the normal function of the immune system and to the the maintenance of normal teeth and bones. 2 Multivitamins for Everyday Health with key essential nutrients, including Vitamin C and D to help support the normal function of the immune system. 3 Includes Vitamin D, A and C to help support the normal function of the immune system. 4 Includes Vitamin D to help contribute to the maintenance of normal teeth and bones. 5 Behaviourally, Centrum Kid’s VBL Exploration (UK), January 2023.
The campaign scored highly as parents expressed overwhelming likeability and purchase intent. In-store support will also be seen throughout
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