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point of sale ..... point of sale .. CALLING ALL OPERATORS!!


Would you like to be part of the fastest growing online air- port booking service? Would you like to manage your own workload and receive 100% of the fare ? If this offer sounds of interest please read on....... Taxi To The Airport Ltd is an innovative new airport transfer serv- ice, and is looking for reliable, professional drivers across the country to become franchisees.


The new service, which goes live on 1 March this year, allows drivers and operators to have exclusive rights to all airport runs booked in their individ- ual postcode areas (e.g. SW1). Taxi To The Airport will be run by established profes- sionals who have more than 35 years experi- ence in the private hire industry. You, the franchisee, will be able to log on to the operators sec- tion of the site and manage all your air- port transfers and


receive 100% of the fare.** No surprises, no hidden costs, just one flat monthly fee of £99 per month. (please see page ** for our special 99 day offer)


Even through hard times the British pub- lic booked in excess of 58 million holidays last year. Airport trans- fers are always a vital part of every PH / Taxi company wherever you're based in the UK, and Taxi To The Airport will put you head and shoulders above your competi- tion. Providing you have the capacity to cover the work, there’s no limit to the number of areas a franchisee can hold. To help you promote the service in your local area, you will receive full marketing via our SEO (search


engine optimisation) team. On joining, every franchisee will receive a promotional pack comprising of ten thousand market- ing cards, branded clothing and in-car vehicle branding. Ongoing support, such as HTML email marketing, and flash banner advertising, will also be supplied. The service will also be promoted national- ly through partner organisation Holiday Extras – the UK’s lead- ing online travel booking agent. Holi- day Extras will be linking directly to the Taxi To The Airport website, driving thou- sands of visitors to the online booking centre. A targeted PR and marketing campaign will raise awareness in local and national media.


* less a 50p booking fee per transaction ** less 3 per cent credit card transaction fee To find out more about the opportunities available at Taxi To The Airport, or to sign up as a franchisee, email us at: franchise@taxitotheairport.co.uk See our advert on page 31.


Sister company of insureTAXI sponsor Nantwich Town FC It’s now over half a season since Insur- ance4your – a sister brand of leading taxi insurance specialist insureT A XI (www.insuretaxi.com ) – entered into their very first football shirt sponsorship agree- ment. Insurance4your provide competitive car, van and home insurance via their quote and buy web- site.


Insurance4your are the first team shirt sponsors of Nantwich Town, who compete in the Evo Stik league. So, how has the shirt sponsorship been so far? Tim Crighton from Insurance4your com- ments: “We’re very pleased with our sponsorship of Nantwich Town so far. Although it’s diffi- cult to measure directly, we have seen an increase in brand awareness of Insur- ance4your and we believe that in part is due to the shirt spon-


SPONSORS FOR NANTWICH


sorship. The brand is seen not only by regu- lar supporters at the games, but also appears in the match day reports and pho- tos in all the local press plus an even wider audience on the Evo Stik league web- site”.


Tim continues “It’s also good to see the logo on supporter’s shirts in the local com- munity. The results are getting better this sea- son, and with the appointment of the experienced new Director of Football Jimmy Quinn to assist


the existing manage- ment team, we expect the club to go to strength to strength”. “We’ve been made to feel very welcome by the club and have enjoyed supporting them this season.” www.Insurance4you r.co.uk provide 24/7 car, van and home insurance and you can call them on 0800 630 0466 insureTAXI are one of the top 5 taxi insurance brokers in the UK, you can get a quote online via www.insuretaxi.com or call 0800 142 2828


TAKING PAYMENT BY CARD GENERATES EXTRA FARES


CabCard Services provides a simple cost effective solution to fleet operators all over the UK. When you offer the CabCard chip & PIN Service you will increase your revenue and generate more business as CabCard provide everything necessary for fares to be paid using Master- Card, Maestro, Visa and American Fleet operators now have the opportunity to gen- erate a substantial and recurring revenue stream from card pay- ments processed through the chip & PIN terminal.


Any issue of charge- backs are eliminated as fares processed through the fully PCI compliant terminal


MARCH 2011 PHTM


Being able to take card payments often means longer jour- neys and bigger fares for drivers and the added convenience of being able to take pay- ments through the safe and secure chip & PIN terminal will signif- icantly reduce the amount of ATM detours that have to be made.


from credit and debit card transactions are 100% safe and secure to both the passenger and the driver.


CabCard are now able offer fleets an Account Data Capture service which enables all account work to be tracked to improve fleet efficiencies. Our


system provides full accountability of account work under- taken on a real time and historical basis. The fleet operator will know which driver has completed which job and precludes the driv- er handing in paper dockets and the asso- ciated administration.


CabCard manages all the administration required including processing 100% of all fares and tips and delivering them direct to a driver’s bank account on a weekly basis. The service is easy to use and driv- ers have full access to telephone and techni- cal support 7 days a week.


Recently Albies Taxis based in Great Yarmouth came on board with CabCard after recognising that most people now pre- fer to pay by card. Andy Watson of Albies Taxis commented: “our drivers have been very quick to embrace the new system and their feedback is that cus- tomers find it easy to use and it is a quick and convenient method of payment. We are delighted to be able to offer our cus- tomers this new service when they are booking their journeys with us.” CabCard are keen to become an extension to your team and once onboard we will pro- vide ongoing support in promoting the fact


that you can now accept payment for fares via credit or debit cards. We have many marketing and promo- tional incentives available which can be tailored to suit you. Whether you are a fleet owner or an inde- pendent driver, your customers will appre- ciate a safe, secure and convenient way to pay for their fares by card. You can now follow us on Twitter via @Cab- CardServices and through becoming a fan on Facebook just search for PayCabs! Call CabCard on 0845 491 8410 or sign up at www.paycabs.com See our advert on page 27.


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