JENNYS PRIV TE HIRE A WILL TRANSPORT YOU AROUND BRADFORD’S TREASURE TROVE OF CULTURE
Did somebody say ‘culture’? One would not immediately link the city of Bradford with cultural venues particularly... which is such an injustice, as Bradford itself offers visitors an amazing variety of interesting experiences, including award winning muse- ums and galleries, impressive theatres, beautiful Victorian buildings in areas such as Little Ger- many and the Wool Exchange... not to mention Bradford Cathedral.
The surrounding area of Bradford offers Saltaire, a perfectly preserved Victorian village and home to Salts Mill. Walkers in the Yorkshire Dales can enjoy the nearby former spa town of Ilk- ley, famed for its local ditty “On Ilkley Moor baht ‘at”. Also nearby is the village of Haworth, otherwise known as Bronte country and home of the family’s Parsonage Museum.
The most recent acco- lade bestowed upon Bradford is that in 2009 it became the first city in the entire world to be made an official UNESCO City of Film. How cool is that! you might be thinking... but why? And what does that mean?
UNESCO (the United Nations Educational Scientific and Cultural Organisation) is an agency of the UN that
promotes education, communication and the arts. When repre- sentatives started to scratch the surface of this former beacon of the industrial north, they found a vibrant film community where you can select from 34 commercial screens, showing on average 875 films every week embracing everything from art house, Bolly- wood, world film festival winners to Woody Allen.
Bradford houses one of the largest 3D screens in the world at Britain’s first IMAX, the only permanent Cin- erama cinema in Europe. Plus there are film clubs and soci- eties as well. But there are great learning opportunities in the city also, proving that it’s not only about watching films but making them: there are some 48 courses on offer at five col- leges across the district, including postgraduate study, and from last year the City of Film PhD was added.
So a full festival pro-
gramme of film watch- ing and related experiences has now been developed and will grow year by year, making Bradford’s City of Film sobriquet a reality.
DOWN TO BASICS
Well, we got right car- ried away there for a moment. There is a
existing business in 1990 and nowadays operates with a fleet of 110 private hire vehi- cles that cope admirably with around 15,000 jobs per week. They cover the whole of the Bradford district as described herein, and also offer an air- port transfer service. The fleet comprises saloons, hatchbacks, minibuses and vehi- cles with wheelchair accessibility, so there is a suitable vehicle type on offer for all customer require- ments.
Jennys very much prides itself as a com- pany in having “a name you can trust” and with that high standard comes uni- formed staff and
well known private hire company – and in fact a family business - that has been trans- porting passengers around these numer- ous points of interest in the Bradford area for over 30 years. They are known as Jennys Private Hire, full name Jennys and M & R. Jennys started out in 1980, took over an
drivers, training for all the drivers on the BTEC taxi/private hire course, and special touches the customer really appreciates. These include loyalty cards to customers, which are stamped by the driver and once they have ten stamps they are offered a free ride within a seven- mile radius. The company also offers special discounts to regulars who use their wheelchair accessible vehicles on a day-to- day basis.
I T MANAGEMENT
Here’s where the effi- cient running of the business is brought together: Jennys utilise the fully com- puterised booking and dispatch system designed, installed and maintained by Marandy Data Com- munications. The
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system was installed in 2005, and Jennys’ staff and management alike say that the sys- tem has many useful features for their set- up such as integrated voice, textback and text back-up, which the company finds invaluable. For this company the proof of the pudding is quite simply demon- strated by the increase in fleet size – from 40 to today’s 110 in the time they’ve had the system – and the ease of operation. Accord- ing to Jennys’ management, “the system has proven to be reliable and we wouldn’t swap it.” Certainly the opera- tors and dispatchers get on well with the system, and that includes three opera-
A A
JENNYS AND
M & R PRIVATE HIRE Address:
The Gatehouse Buttershaw Mills Halifax Road
Telephone:
Bradford BD6 2DN 01274 690059
Website:
www.jennysprivatehirebradford.co.uk Email:
Year firm started: 1980 Number of vehicles: 110
Types of vehicle: hatchbacks, minibuses, 7-8 seaters, wheelchair accessible
Licensing authority: City of Bradford Metro- politan District Council
Booking system: Computerised –
Marandy Data Commu- nications
Phone system: BT Radio system: Motorola PHTM MARCH 2011
jennysprivatehire@live.co.uk
tors and one dis- patcher per shift, with three shifts per day. Incidentally, two of those operators have been with the compa- ny over eight years. And if you’re looking for a record in longevity, there are 28 drivers on the circuit who have been with the company for over 20 years. That must be some kind of record!
One really does get the impression that Jennys and M&R Pri- vate Hire intends to offer the best trans- port that Bradford has to offer, with profes- sional drivers and reliable vehicles, for another 30 years and beyond.
Any movie buffs out there? The City of Film beckons!
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