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2011 – The Year of the Credit Card


It’s official more purchases are now made in the UK using credit and debit cards than with cash and according to current research each personal cardholder in the UK has on average 2.1 credit or debit cards.


The UK Cards Association – Interesting facts Credit and debit cards were used to make £2 billion purchases in the UK to a value of £139 billion. This is forecast to increase to £3 billion by 2019, with spend in that year of £196 billion.


We all know that we carry less cash and we expect to be able to use our cards to get us through the day. The taxi industry has traditionally been run on a cash model but this can no longer hold out. Whether you are a fleet operator, fleet driver or an independent driver you will be losing business if you don’t accept fares by card payments.


Using chip & PIN is the safest way to take card payments. Any other method is unlikely to be PCI compliant and may lead to you losing money through charge backs. CabCard are the leading card payment processing company for the taxi trade in the UK. They are already well established with thousands of terminals being used by both fleets and independent drivers throughout the UK.


CabCard the complete service


The CabCard service is a complete package which not only involves supplying the terminal to take Chip & PIN payments but also processes all the payments on behalf of the driver and ensures swift payments of fares and tips to the driver’s bank account.


Increase your account work


CabCard can offer fleets an Account Data Capture service which enables all account work to be tracked to improve fleet efficiencies. Our system provides full accountability of account work undertaken on a real time and historical basis. The fleet operator knows exactly which driver has completed which job and precludes the driver handing in paper dockets and the associated administration.


The system saves time, saves money and improves cash flow. And even better news


CabCard can offer fleets an opportunity to generate new and recurring revenue streams from a share of the card payment transactions. We can give you more information over the phone and organise for a full presentation from one of our team.


Whether you are a fleet owner or an independent driver, your customers will appreciate a safe, secure and convenient way to pay for their fares by card.


You can now follow us on Twitter via @CabCardServices and through becoming a fan on Facebook just search for PayCabs!


Call CabCard on 0845 491 8410 or sign up at www.paycabs.com


MARCH 2011 PHTM


0845 491 8410 www.paycabs.com


PAGE 27


Attention Fleet Owners and


Independent Drivers


CabCard deliver a complete Chip & PIN card payment solution


 Introduce a new and recurring revenue stream for you or your company


 Address the increasing customer demand to pay by card


 Safe and secure Chip & PIN card payments  PIN verified – no charge backs


 Passenger pays card processing fee - full fare paid to driver


 Driver receives fares and gratuities direct to their own bank account every week


 All administration provided by CabCard - reduce your costs


 Telephone support for technical and user queries provided by CabCard


 Tried and tested by fleets and independent drivers throughout the UK


 No merchant account required  Fully Payment Card Industry compliant


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