CASE STUDY: SIMPLE LOGISTICS S
imple Logistics is a 3PL based in St. Charles, Illinois that focuses on hauling freight for the food service industry. “We’re saving time,” says Adam Schaefer, Vice President of Operations for Simple Logistics
“One of the results of using digital freight matching tools is that it frees up time for us to chase margin and revenue in other ways rather than just sitting there and trying to cover that day’s loads.”
One load led to another
“I was a naysayer on digital freight matching, but my CFO told me that we’re doing it and that I had to figure it out. In the past I had always thought the way to book a load was to post it on a load board and do all the work of finding the carrier. But then I got started and digital freight matching booked one load for me and then another one. Next I noticed that it booked a load cheaper than I would have booked it manually and then it was learning to use the same carrier for similar loads. Digital freight matching was doing everything I was doing, just at a higher level of efficiency, so I really started to open up to it and see what it could do.”
We choose the right loads for digital freight matching
“Sometimes we save loads for a specific carrier and we have a relationship over the phone with them. We block these offers from going out to digital freight matching and save them and keep that relationship going.”
Digital freight matching helps build closer relationships with carriers
“As we started putting more work into using digital freight matching we started seeing the same carriers pop up over and over. This gave us the opportunity to build on that relationship. We could reach out and say that we have more of the same available and ask them, ‘How many trucks do you have? Where else are you going?’”
TopMatch helps us locate the right carrier for the load
“We use the PowerBroker TopMatch function to simplify the search for the best carrier.. At least one person on every team is required to create the TopMatch profile and stay in tune with what’s coming back on carrier offers in that way.”
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