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What’s Inside __________________________________


VOLUME XL • NUMBER 1


The Dispatch is published by McLeod Software to facilitate communication between its customers, vendors, and employees. It may be received via email or postal service.


Call, email or write: McLeod Software | 100 Corporate Parkway Birmingham, AL 35242 205.823.5100 | Marketing@McLeodSoftware.com


Editor: Kristan Hill Contributing Editors: Mark Cubine, Mark Stephens, Nora Griffin Design: Jim Poole


© 2023 McLeod Software® 202304 4 Customer Photos


11 THE PULSE The 12 Traits of Highly


Profitable Trucking Companies: Transparency and Financial Literacy as Core Values


15 Trucking Boom or Bust


17 CASE STUDY: SIMPLE LOGISTICS Understanding Your Finances


25 CASE STUDY: ATLANTIC LOGISTICS, UCW


LOGISTIC & SIMPLE LOGISTICS Practical Digital Freight Matching


33 UC2023 Save the Date 35 McLeod Insights


ASSOCIATION INSIGHTS


37 Next Generation in Trucking Association: Promoting Careers in Trucking


39 TCA: Q&A with Jim Ward 41 WIT: Queen Bee Syndrome 43 Kudos to Customers


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Brenny Transportation ® 3


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