D
igital freight matching software tools offer logistics companies powerful ways to cover freight faster, save money, save time, increase revenue, and strengthen relationships with their best carriers. This is possible because a large
volume of a company’s loads can be managed through automation, instead of manually finding the right carrier for each and every load.
McLeod’s PowerBroker system offers an array of digital freight matching tools. TopMatch, integral to PowerBroker, makes it possible to use your history with any given lane when searching for the best carrier, which saves time. Waterfall Tendering automates the work of offering a load to a list of well-qualified carriers until one takes the load. Blast Offers give brokers a simple way to let many carriers know at once about an available load. With Routing Guides, brokers can create go-to lists of preferred carriers for easy reference. The Private Notification Network (PNN) allows PowerBroker to focus on carrier relationships by targeting specific carriers with loads that are particularly suited to their predefined lane preferences and equipment. Continuous Moves automatically conducts a radius search based on the carrier’s current load within the delivery area of the current load and finds all available loads that could fit and help the truck keep moving. On top of these PowerBroker tools, McLeod offers the DFM API module, which makes it possible for PowerBroker users to access one or multiple digital freight matching software tools from leading industry vendors who are McLeod Certified Partners.
The benefit of using this technology is a much faster streamlined process for covering loads. The need for human contact in the broker-carrier relationship is not eliminated, but the ability to work together more efficiently is enhanced. Both sides profit when repetitive, time-consuming tasks are handled with a minimum of human involvement. The staff at logistics companies has more time to focus on enhancing revenue, improving customer service, and strengthening ties with favored carriers. UCW Logistics, Atlantic Logistics, and Simple Logistics are all using digital freight matching to support growth strategies.
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