We here at PGAV deeply hold a confident conviction that America is full of breathtaking vistas and unmatchable destinations, and that we can only be better by helping to share them with the world. Decisions without data carry inherent risk; and at times, can be outright irresponsible. It is one of our continuing creeds to reduce risk and empower success for our readers and clients as much as possible. Over the last several years, from the US Council of Mayors to the American Alliance of Museums to the Southeast Tourism Society and beyond, we’ve heard impassioned requests for insights into what international visitors think and what they’re doing when they enter Te Melting Pot; and to date, we couldn’t find a precedent. Terefore, we’ve once again collaborated with our longtime partner H2R Market Research to survey 985 travelers who have visited America, are considering visiting our country, or who live here to explore inbound travelers’ behavior, motivations for


visitations, barriers, and feedback on visiting the United States. Leveraging a professionally managed email panel and online survey methodology, 75% international visitors and 25% Americans were screened to ensure they were attraction visitors, household decision makers, and have visited America or have considered doing so. We selected the five greatest feeder markets to the United States - Canada, Mexico, Japan, China, and the United Kingdom – together representing 65% of total inbound travel, and translated our survey into native languages where appropriate. Lastly, we sought expert input from tourism practitioners across the country to help determine which topics to explore and how best to frame them. Te insights gained from our panelists paint a picture of opportunity for tourism professionals to better understand these guests, and create more fulfilling and enriching experiences for them.


International visitors to America


may be many things; but if they are one thing, they are


WELCOME! 9


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56