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“Chinese tourists are the most powerful single source of change in the tourism industry.


For Chinese travelers, shopping is the area of paramount expenditure, with approximately 30% of the total trip expenditure devoted to shopping.”


Taleb Rifai Secretary General of the World Tourism Organization


Te U.S. Travel Association notes that Chinese visitors spend about $6,000 each on every visit to America, as opposed to the average $4,000 from visitors from other countries – and their top activity is shopping.


“Chinese tourism is a big deal for Los Angeles,”


says Kathy Smits, the Vice President of International Tourism for the city’s tourism marketing agency. “China is driving more than one billion dollars into the city’s economy annually.” Smits notes that this is largely in part to LAX introducing direct flights from more and smaller Chinese cities, the introduction of 10-year VISAs (which makes repeat visitation far easier), and the ever-discussed growing Chinese middle class. “Luxury brand purchases are surging in part because American stores carry a broader range of products than their counterparts in China,” said Julia Zhu, Consulting Director for Frost & Sullivan. Because of China’s taxes, luxury products are about a third cheaper in the United States.


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