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HIGH


SECONDARY STRENGTHS


• Has an international airport within 100 miles of the destination


• Has activites that are interesting to both children and adults


• Has experiences considered to be “authentically American”


• Arrival city has enough things to see and do that we could remain in this one place for the entirety of the trip


STRENGTHS


• Offers inverse selection of activities and attractions to choose from nearby


• Provides a unique experience that is out of the ordinary in some way


• Is a safe place that has a wholesome atmosphere


• Is a place that is welcoming to visitors from other countries


• Provides a variety of quality shopping


• Offers language interpretoers/ translation services


• Is a destination that offers culturally- sensitive amenities (Signage in my own language, food options I am familiar with, etc.)


• Has pop culture icons that I recognize from movies or news stories


PRIORITY LOW LOW • Has public transportation that is easy to use


• Variety of local transportation options that would enable us to conveniently travel from one city to another


• Has an excellent website that provides information to help me plan my visit before arrival


UNMET NEEDS


IMPORTANCE HIGH 43


SATISFACTION


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