search.noResults

search.searching

dataCollection.invalidEmail
note.createNoteMessage

search.noResults

search.searching

orderForm.title

orderForm.productCode
orderForm.description
orderForm.quantity
orderForm.itemPrice
orderForm.price
orderForm.totalPrice
orderForm.deliveryDetails.billingAddress
orderForm.deliveryDetails.deliveryAddress
orderForm.noItems
We followed up with our respondents who had taken a recent trip to America, and asked them where they had traveled. A similar pattern evolved to those considering traveling to the States – once people hit their point of entry, they tend not to go much further. Los Angeles, New York City, Orlando, Las Vegas, San Francisco, and Anaheim all topped the list, universally recognized as concentrated hubs of attractions and environments catering to tourists. What do all these top-visited or top-intended destinations have in common?


They’re not far from the coast.


Tis trend is absolutely not unique to the States, and is actually rather easily explained. When looking at our source markets, many of their most popular cities and destinations lie on their coasts as well: the UK has London and Belfast; Mexico is home to sandy Cancun, Playa del Carmen, and Cozumel; China welcomes travelers to coastal Shanghai, Hangzhou, and nearby Hong Kong; Japan’s Tokyo, Osaka, and Kyoto are all near the seas; and most of Canada’s major cities lie on the coast or their southern border. Tese coastal


and border towns developed over centuries as ports of entry, and therefore have centuries of architectural and historic attractions, complemented by mature and robust tourism industries able to support large flows of visitors.


Te challenge for many tourism practitioners in America, therefore, is how to pull these visitors deeper into the heart of the country. Since the majority of these heartland destinations rank rather low on the motivation and experienced list for these travelers, the key is to intertwine them as essential, do-not-miss opportunities with the nearest, major, coastal port of entry and interest. Tis may involve collaboration with major attractions in these regions, offering discounts for international visitors, short-distance travel cooperation, and emphasizing some of the top priorities/interests of international travelers in global and port-of-entry marketing efforts.


65% of international guests find “authentically American” experiences alluring; and no matter where a destination is, it can certainly promote and provide the food and leisure experiences these travelers are seeking.


29


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56