One theory could explain this statistically – but not with the statistics from our own study. Any given American city is going to have one – and at most two – theme parks, aside from the major amusement markets of Orlando and Los Angeles. Additionally, these markets may have only a dozen significant historical sites, with more instances in the oldest part of America – the east coast. However, all of these cities will have thousands of opportunities to shop – from corner drug stores, shopping at strip malls or major department stores, to attraction gift shops. It may simply be a numbers game – there are far more points of purchase throughout a city than theme parks and historic sites, so it may be virtually impossible not to shop when traveling.


OR, is there something more to shopping in America…


SHOPPING


88%


HISTORIC LANDMARKS


THEME PARKS/AMUSEMENT PARKS MUSEUMS NATIONAL/STATE PARKS


51%


44% 41% 35%


TOP 5 TRAVELING


ACTIVITES On Most Recent Visit


33


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