BRAND USA,a non-profit private partnership, is funded by donations from more than 700 organizations and matched


fees international travelers pay to the Electronic System for Travel Authorization (ESTA) program. Te organization, whose mission is to attract international travelers to America, was found by Oxford Economics to have brought 4.3 million more visitors who spent $13.6 billion more, and generated nearly $4 billion in additional federal, state, and local taxes over the last four years. In the face of these recent inbound travel trends, the “Visit U.S. Coalition” was made up of ten of the Nation’s most prominent tourism organizations.** Brand USA launched two marketing campaigns to attract international interest in visiting the United States, such as...


“ONE BIG WELCOME,”


a series of installations at major inbound airports welcoming foreign travelers; and


“ASK A LOCAL,”


a video series aimed at providing authentic insights into top American markets.


Major tourism markets New York and Los Angeles launched their own internationally-targeted, multi-million dollar tourism campaigns such as “True York City” and “We Welcome Everyone.”


So what are we doing about it?


**Te American Gaming Association, American Hotel & Lodging Association, American Society of Association Executives, Asian American Hotel Owners Association, International Association of Exhibitions and Events, National Restaurant Association, National Retail Federation, Society of Independent Show Organizers, U.S. Chamber of Commerce, and U.S. Travel Association.


7


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56