OF EXPERIENCE


A satisfied, repeat customer is always easier to reacquire than starting from scratch; and fortunately, 68% of our international panelists have visited America before. Canadians lead the way with 89% of them having visited, most likely due to physical and cultural proximity, a large population, and a long and relatively crossable border. Coming in at second with 63% are the Japanese; who, as Danielle Demetriou of Te Telegraph explains, enjoyed an economic post- war boom that fueled the start of overseas travel, and have garnered an international “reputation for being among the world’s most well-dressed, tidy, punctual, and polite of travelers.” At least half of our respondents from the UK (59%), Mexico (52%), and China (50%) have all visited as well.


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