Salve! Yasou! Bonjour!


NI HAO, HOLA, KON’NICHIWA, AND HELLO!


To clearly identify how best we can serve our international guests, we asked them their most important attributes when considering traveling to America, followed by how satisfied they were with those attributes during their most recent visit. Te resulting matrix paints a clear picture of where we’re excelling and where we can do better.


America has always been a land of opportunity, from the freedom to start anew on the Niña, to write a Revolutionary path forward as a new country, or to


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craft one’s own American Dream as new, glittering skyscrapers rose into the sky – beam by beam. Te opportunity today to attract international travelers from around the world is rich and ripe with innovation, collaboration, and celebrating what makes us authentically American – and it begins with an outstretched hand and a


“WELCOME!”


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